PORTLAND, Ore. - TelAve -- Catch Phrase Poet is an independent, Portland (PDX)-founded urban apparel brand created by Jaret Szimonisz, a Vancouver, WA-based creative driven by real-life transformation and the power of words. Launched in early 2025, the brand proudly marks its one-year milestone in February 2026, evolving from personal grit into a movement that delivers sustainable print-on-demand streetwear infused with edgy poetry, bold positive affirmations, witty motivational catchphrases, and unapologetic self-care messaging.

At its core, Catch Phrase Poet exists to empower individuals navigating the hustle of everyday life—especially in the Pacific Northwest's creative, resilient, and progressive spirit. The designs reject fluffy, generic motivation in favor of raw, honest expressions that honor life's full spectrum: the triumphs, the struggles, the heartbreaks, the overthinking, and the quiet porch epiphanies. Each piece functions as "armor for the soul," serving as daily reminders that you are worthy, capable, and never alone in rebuilding, rising, or simply showing up.

The brand's aesthetic fuses minimalist urban streetwear with razor-sharp, poetry-inspired graphics—comfortable, versatile fits made for real movement, whether grinding through the day, hitting the streets of Portland, or layering up against PNW weather. Key offerings include:

• Graphic Tees — Standouts like the "Rebuild Shield" logo tee (symbolizing protection and renewal after setbacks), "I Am Worthy" floral women's tee championing self-love, "Amplify Peace" softstyle promoting calm and social justice, "Be The Solution" motivational design urging proactive change, "Ball Don't Lie PDX" crewneck nodding to Portland's basketball culture and street authenticity, and humorous relief pieces like "Dogs > People."
• Hoodies & Crewnecks — Cozy heavy-blend layers featuring phrases such as "Consciousness Devours," "Ascend" for spiritual motivation, "Amplify Your Spirit" encouraging mindset elevation, and "Respect the Past, Be Present" for grounded reflection.
• Bomber Jackets & Outerwear — Edgy all-over prints, including the signature "Love Fist" motif blending toughness with connection and self-love.
• Accessories & Bottoms — Embroidered beanies ("Rebuild"), hats, bags, chevron yogi pants, and more for active, expressive lifestyles.

Sustainability is non-negotiable. Using a print-on-demand model, every item is produced only when ordered—eliminating excess inventory, slashing textile waste, reducing water consumption through digital printing, lowering carbon emissions via localized fulfillment, and minimizing fabric scraps. Premium fabrics (ring-spun cotton, eco-inks where possible) ensure durability and comfort, while the approach counters fast fashion's environmental toll and aligns with conscious consumers who value ethical production.

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Catch Phrase Poet resonates in the PNW and nationwide because it speaks to authentic hustle: artistic pursuits, outdoor grit, mental health awareness, and community. Social channels (@catchphrasepoet on Instagram and Facebook) build a supportive space where fans share how the apparel helps them stay motivated, connected, and true to themselves. The brand's tone—motivational yet snarky, uplifting yet real—cuts through noise to foster meaningful interactions and daily self-care practices.

Looking forward, Catch Phrase Poet is expanding with recovery-themed seasonal drops, limited-edition artist collaborations to amplify diverse voices, pop-up events in the Portland metro/Vancouver area, and continued commitment to fighting mental health stigma through wearable truth. The goal: turn fashion into a tool for personal growth, proving honest expression wins.

Shop the full collection at catchphrasepoet.com. Enjoy free shipping on orders over $50. Follow for exclusive releases, behind-the-scenes, phrase stories, and community inspiration. Wear your mindset. Rise unapologetically. #CatchPhrasePoet #WearYourMindset #PNWHustle #SustainableStreetwear #MentalHealthMatters #PDXApparel #SelfCareClothing