HAYWARD, Calif. - TelAve -- Ayurveda Market Size & Trends
Dr.Abhay Kumar Pati, Bitechayur Pvt Ltd, Odisha, India

The global Ayurveda market size was estimated at USD 14.4 billion in 2023 and is projected to grow at a CAGR of 27.2% from 2024 to 2030. This growth is majorly anticipated due to the rising prevalence of chronic diseases, increasing awareness of the benefits of Ayurvedic products, and high adoption & acceptance of Ayurveda. Moreover, rising demand for organic and natural personal care products, which include Ayurvedic ingredients, such as neem, turmeric, ashwagnadha, boswelia, gugul, Amla, Isabgul, Arjuna, Tulsi, ginger,  and sandalwood, and hundreds more Ayurvedic Supplements  are  driving the industry growth. The market is being shaped by a primary trend of clinical studies demonstrating the health benefits of Ayurvedic supplements. This trend has led to a spike in scientific validation, which has increased customer trust and fueled market growth. Ayurvedic medicines and treatments are known to have For instance, Turmeric is widely used in various supplements due to its anti-inflammatory properties, which have been validated by research. The market witnessed a surge in demand due to the increasing consumer focus on preventive healthcare and immunity-boosting products during the COVID-19 pandemic. The lockdowns and social distancing measures led to a shift in consumer behavior towards natural and organic products, including Ayurvedic supplements and medicines. Moreover, the growing awareness about the benefits of Ayurveda in managing stress and anxiety levels also contributed to the market growth during COVID-19. Governments around the world are recognizing the potential benefits of Ayurveda and are taking steps to regulate and promote its use

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