NASHVILLE, Tenn. - TelAve -- Baltzer Marketing, a marketing agency for law firms, has launched Headwater CRM, the customer relationship management system it sets up for the firms whose marketing it runs. Firms get Headwater as part of that work, so each firm can see which campaigns its signed cases came from.

"We've been using this since 2020, and we're just now making it into an official product," said Brent Baltzer, founder of Baltzer Marketing. "It's built on a platform called GoHighLevel, and that's a really common platform for agencies. We use it as part of our marketing program to tie marketing efforts to real revenue. Having a CRM ties everything together."

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Calls, website form submissions, and emails from a firm's marketing all come into Headwater as leads. Each lead is marked as contacted, consultation booked, or retained, so a firm can spot a stalled lead while there is still time to call back. Calls can be recorded, so the firm can hear how each one was answered.

When Baltzer Marketing runs a firm's marketing, the agency's monthly report shows leads, consultations, and signed cases for each campaign. The firm can then put more of its budget into the campaigns with the most signed cases.

More about Headwater CRM is at baltzermarketing.com/headwater.

About Baltzer Marketing: Baltzer Marketing is a marketing agency for law firms, founded by Brent Baltzer in 2014. The agency runs Google Ads, SEO, local search, content, and social media for its clients. Learn more at baltzermarketing.com.