ST. GEORGE, Utah - TelAve -- ST. GEORGE, UTAH - June 5, 2026 - AlphaBlueprint today opened founding registration for the AlphaBlueprint Academy ahead of the July 28, 2026 launch of its flagship book, BUILT, NOT BORN: The Twelve Standards That Build Men Who Build Millions. The book and the community launch the same day. Founding membership is open now at https://www.skool.com/alphablueprint.

Most men's self-development content sells motivation. It runs out by Tuesday. AlphaBlueprint was built to replace it with a system. The operating principle is direct: inspiration ends, installation begins.

"Men do not need another speech. They need a system they can run," said Jason MacDonald, founder of AlphaBlueprint, author, speaker, trainer, and Maxwell Leadership Certified Team Member. "BUILT, NOT BORN gives them the standards. The Academy installs them. Build the man who builds millions - that is the entire mandate."

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BUILT, NOT BORN delivers the Twelve Standards in print. The AlphaBlueprint Academy delivers the live coaching, 18-month curriculum, and brotherhood to install them. The Twelve Standards are organized under three pillars: Discipline, Mastery, and Domination.

The Academy runs on Skool and is built around seven program domains: Identity, Body, Mind, Brand, Business, Brotherhood, and Life. The curriculum spans 18 months. Members work through structured trainings inside their own AI tools, guided by a coaching system that runs the full program, and held to the work by a brotherhood of men building at the same level. AI advises. The man acts. The brotherhood holds him.

Founding membership is open now and held for life while membership stays active. The Standard founding rate is 47 dollars per month or 397 dollars per year for the first 1,000 members. Premium and VIP tiers are available for men who want direct access to Jason MacDonald.

The target reader is the man who has built some success but knows he is not operating at the level he is capable of. He is 28 to 50 years old. He wants structure, not speeches. He wants a system, not a seminar.

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BUILT, NOT BORN releases July 28 on Amazon in paperback (18.99 dollars), hardcover (27.99 dollars), and Kindle (9.99 dollars).

Founding seats are limited and the rate is locked for life. Claim founding membership now at https://www.skool.com/alphablueprint. Explore the full system at https://alphablueprint.net.

About AlphaBlueprint: AlphaBlueprint is a leadership training company founded by Jason MacDonald, a Maxwell Leadership Certified Team Member, author, speaker, trainer, and leadership coach based in St. George, Utah. The company operates on three pillars: Discipline. Mastery. Domination. Learn more at https://alphablueprint.net.

Media Contact: press@alphablueprint.net | 702-542-6821