COLUMBUS, Ohio - TelAve -- If you are at all familiar with the greater Columbus real estate market, you undoubtedly are familiar with Melissa Adams, a real estate specialist with nearly 30 years in the field. She has now outdone herself again by debuting a local "Targeted Marketing" program for sellers.

The traditional methods of yard signs, print ads, etc. are no longer effective. With new and emerging technology, innovative marketing techniques have followed. Melissa has harnessed these unique technologies to find better quality buyers for properties on an individual basis, making homes close faster and for better prices.

Previously, there could be several offers within hours on any home, but even with low inventory, buyers are leaving inventory on the market for an increasingly long time. Understanding marketing is key to the modern real estate market, and having a marketing team available to cater to each individual property is an asset that puts agents above and beyond the standard. Even more innovative is using intelligent data points to market to the right buyer for the right price.

More on TelAve News

• Make America French Again Launches National Campaign
• RAS AP Consulting Expands AP Governance & Automation Practice and Named Finalist for Heidelberg Materials SAP Vendor & Customer Data Project
• 100+ Episodes In, Liftoff with Keith Newman Tells Founders to Stop Publishing More
• Vierra Communities Adds Operations of Two Skilled Nursing Facilities in the DC Metro Area
• Slotozilla Introduces a Centralized Resource for World Cup Bonus Offers

When asked about how this revolutionary method of home selling works, Melissa had this to say: "Each neighborhood and community is unique in the group it best suits for home buying. A family looking for a good school district is more likely to pay top dollar for a house in their desired zone, whereas a buyer with different driving interests is less likely to offer at or above asking price. The days of blanketing an entire region with ads for one house and racking up costly marketing bills for nothing are archaic and wasteful; innovation is needed for a changing market."

In this market, gaining as much as possible out of your hard-earned investment is key. Using an agent who not only has innovative techniques but also a comprehensive marketing team available is your greatest asset in the journey to sell your property.

http://youtu.be/qkSMsb04Qak



About Melissa Adams: Melissa is a high performing local agent with 30 years in the real estate market who believes in finding the perfect home for every client. She has established herself as a versatile agent for even the toughest sales, and believes in going above and beyond for each individual client to get them the best possible outcome from each home sale.

More on TelAve News

• Webinar Announcement: Built for Trust: Latitude's 0 to 1 Compliance Playbook for Modern Cross-Border Payments
• OneVizion Names AI Leader Matthew Kirk as Chief Operating Officer to Drive Governed AI Across Telecom and Electric Utilities
• Dentists launch independent platform to help practices choose the right technology
• Contracting Resources Group Recognized by The Daily Record as a 2026 In the Lead: Best Women-Owned Businesses Honoree
• Woodforest Acceptance Solutions and AlpacaBOSS Launch Partnership

To get more information on Targeted Marketing for selling your home, you can contact Melissa Adams of Red1 Realty by calling 614.989.4812 or email melissaadams@realtormelissaadams.com. You can also visit www.OhioSmartPrice.com for an instant home valuation.