ATLANTA - TelAve -- Cohesion's Updated New Action Plan: Sustainable Growth & Management. Twenty years after the launch of its first guide, the new edition is a concise, compliance-focused roadmap designed to help businesses navigate the urgent regulatory shifts in circular economy mandates and anti-greenwashing enforcement.

The original free booklet, launched in 2005, focused on early-stage corporate social responsibility (CSR). Cohesion's 2025/2027 Action Plan pivots sharply to address the mandates of the European Union's Ecodesign for Sustainable Products Regulation (ESPR) and the Empowering Consumers for the Green Transition (ECGT) Directive, which are setting the global standard for verifiable sustainability.

"The rules of business have changed," said Melissa Fortune, CEO of Cohesion Verde. "Sustainability is no longer a voluntary choice; it is a mandated requirement. As noted in the Federal Sustainability Plan.  Our first booklet was a reference guide; this one is a concise, four-chapter action plan telling companies exactly what they must do right now to avoid regulatory risk, build genuine trust, and secure future growth.

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US businesses should care about the ESPR because it can impact market access, brand credibility and future strategic planning. Complying with these rules which aim to make products more sustainable throughout their life cycle is essential for companies that sell to the EU. Complying with these rules which aim to make products more sustainable throughout their life cycle is essential for companies that sell to US government.

The new and updated guide outlines four critical areas, challenging companies to move beyond superficial claims and embrace verifiable, data-driven practices:

1. Compliance-First Mindset: and the Digital Product Passport (DPP).
2. Zero-Waste Digital Strategy:.
3. Anti-Greenwashing Protocol:
4. The SGMAP Framework:

"If a company can't substantiate its claims with science, it needs to be silent or risk losing out on certain contracts" Fortune added. "Our new Action Plan is about moving from vague pronouncements to measurable, verifiable progress, ensuring our clients lead the market with genuine integrity."

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The new booklet, Cohesion's Action Plan: Sustainable Growth & Management, is available for download starting November 1, 2025. https://CohesiomVerde.com

About Cohesion Verde

Founded in 2005, as an extension of Cohesion Marketing and PR, we founded our sustainability consultancy. While Cohesion focuses on core marketing and PR, our partner business specializes in helping clients integrate and authentically communicate sustainable and ethical practices. Coh3sions 'green arm,' providing a full-service solution for brands that want to build a better reputation by doing good. We empower organizations to achieve verifiable sustainable growth by translating complex regulations into actionable business value.