BEDMINSTER, N.J. - TelAve -- Crossroads4Hope, A Network of Cancer Support (CR4H), is proud to announce the appointment of Christie Schofield and Randy Herbertson to its Board of Trustees, strengthening the organization's leadership at a pivotal moment in cancer care and community support.

Crossroads4Hope provides whole-person and family supportive cancer care - including oncology social work, child life services, nutrition, education, navigation, and mind-body programs - at no charge to individuals and families impacted by cancer.

"Cancer creates an unimaginable burden on individuals and families - yet, fewer than 10% report having access to the supportive care they need - something Crossroads4Hope has been working to change," said Amy Sutton, CEO of Crossroads4Hope. "This care gap impacts quality of life, the ability to work and care for family, and, most importantly, it can prevent people from staying in care, putting lives at risk. Individuals diagnosed with cancer, their caregivers, and loved ones, need access to emotional, social, and practical support to live through and beyond cancer with strength and hope—exactly the care we provide."

"We are honored to welcome Christie and Randy at this pivotal moment in healthcare, as we enter our 25th year - working toward a world where, beyond lifesaving medicine, whole-person, family-centered care is the standard of care for everyone," Sutton said. "Their powerful blend of leadership, expertise, and shared values will help expand life-changing access to no-cost supportive cancer care and meet the growing needs of individuals and families nationwide."

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Christie Schofield
Christie Schofield is a Seattle-based healthcare leader with more than two decades of experience supporting patients, families, and clinical teams in complex care environments. She began her career at UW Medicine's Harborview Medical Center, the region's Level I Trauma Center and safety-net hospital, where she spent 15 years providing clinical social work in acute and ICU settings. She later built a patient coordination program that improved access, reduced financial risk, and supported international patients navigating specialized care.

Schofield currently serves as Chief of Staff at AdaptX, a healthcare data startup that supports clinical leaders in improving patient care using real-world EMR data. Grounded in her clinical social work training, she brings a strong commitment to patient advocacy, health equity, and access to care. She holds a BA in Psychology from Lafayette College and an MSW from the University of Michigan.

Randy Herbertson
Randy Herbertson is a marketing and innovation leader with more than 25 years of experience helping organizations grow their impact through strategy, creativity, and transformation. As President of The Visual Brand (TVB), an entrepreneurial agency of accomplished professionals, he leads the strategic direction and execution of high-impact projects across diverse industries.

Herbertson's core expertise includes brand strategy, concept development, creative direction, social media, digital innovation, and design. He has led product innovations and corporate transformations for global brands including WPP, Omnicom, Condé Nast, and E&J Gallo, as well as two independent agencies he has founded. He is also a recognized community leader and mentor, including service with AIGA (2023 AIGA Fellow) and civic and nonprofit initiatives.

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About Crossroads4Hope, A Network of Cancer Support
Founded in 2001, Crossroads4Hope is an independent 501(c)(3) established by four New Jersey women wanting to ensure that no one faces cancer alone. Today, the organization's supportive cancer care program is reaching individuals impacted by cancer - those diagnosed, family members, and caregivers - nationwide, providing access to a network of support, information, resources and professionals fundamental to living through and beyond cancer with strength and hope. Thanks to the generosity of donors, our essential services are FREE to members: including individual and group support, financial assistance, education, nutrition, mind body programs and MyGo2Support program - a 24/7 direct to mobile resource offering personalized resources and access to our clinical team when needed. As long as cancer is in your life, Crossroads4Hope stands with you - wherever you are, wherever you need us. Learn more at crossroads4hope.org or call 908-658-5400.

Crossroads4Hope
Your Journey. Our Mission. Together.
Empowering you through cancer—every step, every day.

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