~ D'USSÉ cognac has announced its partnership with some of the biggest names in the music industry to bring back the highly anticipated D'USSÉ Friday. This summer, the brand will collaborate with three-time Grammy nominated rapper Latto, breakout singer-songwriter Ravyn Lenae, and more to be announced throughout the season.

D'USSÉ Friday was once a beloved tradition at Roc Nation over a decade ago and is now making a comeback, bigger and better than ever. The campaign aims to shift our mindset from constantly hustling to taking a moment to recognize our victories and come together as a community to celebrate them with a "Victory Pour."

The campaign is fueled by the release of D'USSÉ's new VSOP Magnum Edition bottle, which hit shelves earlier this year. The bottle features the brand's signature VSOP cognac aged for at least 4 ½ years. To bring the campaign to life, exclusive celebrations will be hosted by Latto in Atlanta, Ravyn Lenae in Chicago, and other consumer events will take place in hotspots across the country.

Latto, who is currently on her European tour and gearing up for new music releases, will bring her signature "Big Mama" energy to D'USSÉ Friday. She has also collaborated on the campaign's signature cocktail: the D'USSÉ Peach Lemonade, inspired by her upcoming album and her roots as a "Georgia Peach." Along with other talented collaborators like Ravyn Lenae, they will showcase their own reasons for celebrating with their own "Victory Pours," whether it be new projects, career milestones or personal wins.

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In a statement about her involvement in the campaign, Latto said: "Everyone knows that the grind is nonstop and often we forget to take a moment to celebrate our successes along the way. D'USSÉ Friday is a reminder to come together and cheers to our victories and milestones in life with a Victory Pour. You can find Big Mama in the A with my D'USSÉ Peach Lemonade all summer long, taking a minute to celebrate all the wins in life."

The campaign was launched today with a playful video featuring the multi-platinum, award-winning rapper. The video plays on the fan-fueled guessing game about her long-term romantic partner, revealing that her "rich, bold, and heavy" tablemate is actually the D'USSÉ VSOP Magnum Edition bottle. The content will be shared on various social media and online video channels throughout the summer.

According to Gigi DaDan, General Manager of D'USSÉ, "D'USSÉ has victory in its DNA. As the cognac crafted specifically for cocktails, it redefined the category from the moment it launched." She also highlighted that their Cellar Master, Agathe Boinot, is the youngest female to hold that title among major cognac houses. DaDan added: "At D'USSÉ, we believe in the hustle - and just as importantly, in celebrating it. We're thrilled to bring back D'USSÉ Friday and raise a Victory Pour to our powerhouse partners including Latto and Ravyn Lenae."

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To keep the celebration going all summer long, D'USSÉ will host over 100 Victory Pour events at top venues in major cities across the country. Fans can stay updated on all campaign updates by following @dussecognac, @latto, and @ravynlenae on Instagram or by using the hashtags #DUSSEFriday. More information can also be found on dusse.com.

As part of the campaign assets, D'USSÉ has also shared their recipe for D'USSÉ Peach Lemonade: 1.5 oz D'USSÉ VSOP, 2 oz Lemonade, .75 oz Peach syrup, and 1.5 oz Prosecco. To make the cocktail, mix all ingredients in a shaker (except for the prosecco), shake with ice, strain and pour over ice in a highball or wine glass. Top with prosecco and garnish with a lemon wheel and a slice of peach.

For any media inquiries, please contact [PR contact's name] at [PR contact's email/phone number].

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