EDMONTON, Alberta - TelAve -- Rhealize Strategic Talent Advisory has launched its first Mutual-Fit pilot with Prepared for Duty Recruitment, an Edmonton agency founded by Cindy Moretti. The pilot is running on active municipal recruitment work across Western Canada.

Mutual-Fit (https://mutualfit.carrd.co/) is a structured hiring approach built on a simple premise: people, roles and company goals. Before a search begins, employers define the role across eight dimensions. All candidates are then screened against the definition. No pre-filtering.

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Moretti attended the Western Cities HR Conference (https://wchrc.ca/) in Nanaimo in October 2025, where Rhealize Co-Founder Dona Baker presented the Mutual-Fit approach. Moretti recognized the problem in keyword-driven screening and saw the benefits for her municipal clients.

"We built Mutual-Fit to solve a problem most hiring managers recognize the moment they hear it," said Dona Baker, Co-Founder of Rhealize Strategic Talent Advisory. "The intake is where most searches go wrong. A vague role definition produces weak results, no matter how strong the process is."

Prepared for Duty Recruitment places leadership and management talent in municipal departments across Western Canada. The work is complex. Cultural expectations, accountability structures, and governance demands mean a poor hire is expensive and hard to fix.

Rhealize measures pilot success at six months. Most agencies call it done at offer acceptance. Some track 90 days. Rhealize tracks whether the placed candidate is still in the role and performing at six months. That is the point where fit either holds or breaks.

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Cindy Moretti, Prepared for Duty says about the program, "Relying on keyword screening made me uncomfortable — particularly for municipal roles where important experience is easily missed. Mutual-Fit gives all candidates who apply the opportunity to present their full story rather than being reduced to search terms."

Rhealize is accepting a limited number of additional pilot partners. Agencies and employers with leadership mandates who want a more structured intake are encouraged to reach out.

To learn more about Mutual Fit Hiring or to request a meeting, visit https://mutualfit.carrd.co

About Rhealize Strategic Talent Advisory Rhealize is an Edmonton-based strategic talent advisory firm and the developer of the Mutual-Fit hiring process and the Ikimy candidate comparison tool.

About Prepared for Duty Recruitment Prepared for Duty Recruitment is an Edmonton-based agency specializing in municipal recruitment across Western Canada. Contact: Cindy@preparedforduty.ca