NEW YORK - TelAve -- Introducing the all-new Trek Laces from Crep Protect, the latest addition to the brand's growing lace line-up, designed to refresh your favourite pairs with a rugged, outdoor-inspired edge.

Built for those who want their rotation to stand out, Trek Laces combine elevated styling with terrain-ready functionality. Each lace is infused with Crep Protect's signature hydrophobic nanotechnology, helping repel liquids and stains while keeping your sneakers looking fresher for longer.

Every pack includes two sets of tri-tone Trek Laces, available in six colourways:

• Pink /Black
• Coffee Bean /Plaza Taupe
• Green / Port Royale

Why Trek Laces belong in your rotation:

• Hydrophobic, nanotechnology-infused fibres help repel stains and liquids
• Adds a rugged, technical finish to your favourite sneakers
• Easy to swap across multiple pairs for endless styling combinations
• Durable construction built for everyday wear
• Available in six tri-tone colourways that elevate any fit

Alongside Trek Laces, Crep Protect continues to offer a full range of lace styles, including round, flat, wide, fuzzy, and rope options, giving sneaker lovers even more ways to personalise their pairs.

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Trek Laces are available now at JD Sports priced at $14.00

About Crep Protect:

Firmly established as the world's leading premium sneaker care brand. Crep Protect offers a selection of footwear products across protection, cleaning, and storage. With award-winning, viral marketing that has reached billions of views and amassing over three million global followers, Crep Protect sits at the heart of sneaker culture. Sold in over 70+ countries and selling more than 16 million units annually. Crep Protect has been protecting more than just sneakers; the brand has been protecting culture since 2012.

www.crepprotect.com