BRIGHTON, U.K. - TelAve -- Brighton and Hove residents searching online for local news have several established sources to choose from. ImJustBrighton is working to make sure its independent coverage is easier to discover, helping more people find local stories, community updates and reporting about the city.

Founded in 2021, ImJustBrighton covers the issues and developments shaping Brighton and Hove, from council decisions, housing and transport to crime, local businesses, food, culture and events. Its website brings this coverage together in one place, with updates published throughout the week.

The publication's next priority is strengthening its visibility in search engines. People searching for Brighton news, local news in Brighton and Hove, or independent Brighton news should be able to discover the range of reporting available beyond the largest and longest-established media brands.

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Search visibility matters because local journalism can only serve readers who can find it. A publication may cover stories that matter to its community, but if it is difficult to discover through Google and other search engines, potential readers may never encounter that work.

ImJustBrighton is therefore focusing on its website structure, clear descriptions of its coverage, connections between related stories and the information that helps readers and search engines understand what the publication offers. The aim is to build lasting visibility around relevant local searches rather than rely solely on social media feeds.

The publication operates independently, without the resources of a major newspaper group or a BBC-funded Local Democracy Reporting Service contract. Its approach is centred on making Brighton and Hove news accessible and keeping local issues in front of the people affected by them.

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ImJustBrighton also publishes information about its editorial standards, including its approach to accuracy, sourcing, corrections and editorial independence. Commercial activity does not give partners control over independent editorial decisions.

As the publication develops its digital platform, improving discoverability is an important part of its wider ambition: to make ImJustBrighton a familiar and useful destination for people who want to keep up with their city.

Readers can find the latest coverage at https://www.imjustbrighton.co.uk/brighton-news and learn more about the publication at https://www.imjustbrighton.co.uk/about.