TORONTO - TelAve -- The team at Curate Mobile is proud to announce the official launch of a new company, Kismet. This is the most significant launch by the company to date following years of growth and thought leadership in the mobile marketing industry.

The new business is aimed specifically at advertising brands and agencies, and provides privacy-centric, mobile-first, fully transparent programmatic solutions. It addresses the opportunity in the industry to bridge the gap between performance marketing and branding through technology and the use of more detailed insights into the customer journey. In this way, they are able to provide greater yield and lifetime values to advertisers while remaining committed to consumer privacy. Further, with nearly 70% of global display advertising expected to be bought programmatically in 2021 and beyond, Kismet fills much-needed demand in the marketplace as mobile consumer usage continues to surge.

More on TelAve News

• Rent a Truck or Hire Movers? New Data Shows Fuel Now Makes Up to 40% of DIY Moving Costs
• Club Wyndham Research Identifies the "Holiday Rewind Effect": 93% of Parents Recreate Their Own Childhood Holidays for Their Kids
• IEI Rugged IP66 Panel PC Brings Real-Time Visibility to Heavy-Duty Mining Fleets
• FDA Approval; Major Milestone for Preservative-Free Ketamine Ahead of FDA Goal Date for Treatment of Suicidal Depression by NRx Pharmaceuticals, Inc
• Building a Technology Powerhouse-From AI Drones and Global Acquisitions to Defense, Enterprise Software and the Future of Autonomous Operations $ZENA

After major investment in its proprietary, owned and operated technology, the team was able to perfect its programmatic solutions over the past year with a handful of select partners across verticals like Entertainment, Commerce and Gaming. Key details and market differentiators about Kismet include:

* Privacy-centric, with radical transparency

* SKAdNetwork-certified, with SKAN-as-a-ServiceTM as a new offering for partners looking for opportunities on iOS 14.5 and 14.6. SKAN-as-a-Service allows brands and agencies to use their SKAdNetwork ID or to use Kismet's

* Outcomes-focused offering dozens of targeting parameters, custom reporting and high- engagement creatives

* Brand Safety and Guaranteed ROAS yields a truly safe, scalable solution for partners

"The changes in our industry over the last year, especially with Apple's updates related to consumer privacy, have ushered in a period of necessary adaptation for mobile marketing professionals," said CEO and Founder Marc Porcelli. "Through our insights and experience with Curate over the last several years, we were able to build a mobile-first programmatic platform in Kismet that reaches consumers on the device they spend the most time on while delivering the right message, at the right time, in the right format to the precise target audience."

More on TelAve News

• Shelter Structures America backs MATRA Second Life Project to turn retired tent vinyl into homes for displaced families
• P-Wave Press Announces Becoming Dad: Reflections for New Fathers by L. A. Davenport
• Logicraft Launches FuelDeck™, AI That Turns Aviation Fuel Tickets Into One Traceable Ledger
• Inaugural OC Tech Week Draws 3,000 From 12 Countries, Sends Finalist to $1M Startup World Cup
• Award-Winning American Hotelier Opens Art-Filled Luxury Cottage in Norfolk, England

The launch of Kismet comes on the heels of rapid growth by the team at Curate Mobile since 2015, having been named by the Financial Times and Globe and Mail as one of the fastest growing companies in Canada.

About Kismet:

Kismet is the newest launch by the team at Curate Mobile and is a standalone business operation. Kismet provides mobile-first, outcomes-based programmatic solutions to brands and advertisers leveraging its founding principles of transparency, brand safety and guaranteed ROAS. For more information, visit https://www.kismet.ai or email info@kismet.ai.