BIRMINGHAM, U.K. - TelAve -- Training is mandatory for safety and compliance in the transport sector. HGV and commercial drivers need a valid Certificate of Professional Competence (CPC), which requires 35 hours of training every 5 years. The penalties for failing to complete essential training are severe. It can mean licences are revoked, jobs lost, bankruptcy and even criminal prosecution. It means that adhering to the government-regulated training structure is hardwired into most logistics companies. However, there can be a tendency to stop once the mandatory training is done, and this can mean missing out on some big business benefits. Coaching can help teams to move from a, "what must be done" mentality to a proactive "what can be done?" mindset.

Coaching is different to training, and it's a powerful ally in boosting the well-being and productivity of your workforce. Training is typically timed, with a defined start and finish point. Success is decided by a measurable pass or fail, a test score or demonstration of skill. This type of training and assessment ensures skills, processes, or product knowledge are reached to a benchmarked standard. It works well for driving proficiency, manual handling and hazardous goods transport. However, this type of training is directive. It means following a closed set of instructions and showing that things can be done in the, "right way".

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Coaching is very different; it is an open-ended and continuous process. It can help to unlock an individual's potential, enabling them to improve their own performance through guided questioning and self-discovery. Success can be more difficult to measure; it can mean shifts in behaviour, confidence, and long-term performance. Unlike traditional training, it is non-directive. The coach acts as a sounding board, asking open-ended questions to help the coachee identify solutions themselves. Sessions are typically one-on-one and ongoing. It can help to boost long-term capabilities like leadership, critical thinking, and adaptability.

So is there room for coaching in logistics when ongoing training is already a necessity? And if so, what does that look like in practice? For Invo Fulfilment (https://invo-fulfilment.co.uk/) the answer is yes. The first thing to note is that coaching should be tailored to the individual's specific challenges and career goals. This means it will vary even for colleagues in the same job role.

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In the case of driver skills, it means that instead of generic instruction, drivers can use highly individualised, data-driven guidance. Coaching can help individuals reflect on areas where improvements can be made, whether that means maximising fuel economy or reducing vehicle wear and tear. Moving the dial by 1% and finding those incremental improvements can add up to substantial gains when they're multiplied across a whole business.