PONTE VEDRA BEACH, Fla. - TelAve -- Jacksonville's Bold Turf Co. Launches with 0% Financing, Transparent Pricing for Artificial Grass Installation

Ponte Vedra Partnership Brings Upfront Costs, Premium Materials to Northeast Florida Homeowners

PONTE VEDRA, FL – January 6, 2026 – Bold Turf Co.—named for Jacksonville's "Bold City" nickname—launches as the transparent alternative to corporate artificial turf installers, offering upfront pricing, 0% financing, and hands-on service throughout Jacksonville.

The partnership between Matt den Dekker and Ryan Whitley addresses homeowners' frustrations: companies that hide costs, disappear post-sale, and don't understand Jacksonville's muddy lawns, damaged Florida grass, Florida heat and rainfall.

"Jacksonville homeowners are tired of fighting mud—whether from summer storms, muddy paws tracking through the house, or pets destroying grass," said Ryan Whitley, co-owner. "They're tired of weekly mowing, brown patches, pet odors, and grass that doesn't hold up around pools. We show them how artificial grass solves these problems with superior drainage, antimicrobial technology, and zero maintenance."

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Bold Turf Co. offers 0% financing, making premium installation—$10-15 per square foot—manageable for families.

Transparency Over Sales Tactics

"Homeowners are tired of companies playing games," said Matt den Dekker, co-owner and resident since 2014. "We provide honest pricing from day one. You see what materials we're using, how we're preparing the base, and why drainage matters. No hidden fees, and we're on-site from start to finish ensuring every detail meets our standards."

The company serves Duval, St. Johns, and Nassau Counties, focusing on Nocatee, Ponte Vedra, and Jacksonville's beaches. With 100+ installations and a 5-star rating, Bold Turf Co. completes projects in 2-3 days with 15-year warranties.

Recent River Landing clients praised the stunning transformation and meticulous attention—including den Dekker scrubbing hardscape on a Sunday for pristine results.

Local Expertise

Whitley, a four-year Jacksonville resident with design-build background in animal care, brings specialized knowledge of pet-safe surfaces and drainage. Den Dekker's decade here ensures installations deliver impact and performance.

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"The transformation surprises people," Whitley said. "They expect improvement but don't anticipate how dramatically it changes their outdoor space. For homeowners with dogs—about 60% of our customers—installations include antimicrobial infill that prevents odors, superior drainage, and cooling technology. But everyone benefits from eliminating the mowing, mud, and maintenance."

Bold Turf Co. expands into commercial projects in 2026, targeting property management companies and pet hospitals.

About Bold Turf Co.

Bold Turf Co. serves Greater Jacksonville with residential artificial grass, custom putting greens, pet-friendly installations, and commercial projects. The company emphasizes transparent pricing and materials. Free consultations. 0% financing.

Free estimate within 24 hours: www.boldturfco.com or call (904) 575-5803.34 Tamarac Ave, Ponte Vedra, FL 32081