ATLANTA - TelAve -- Maestro Beard Care, a new men's grooming brand created specifically for textured and coarse beards, has officially launched its crowdfunding campaign on Kickstarter today. The month-long campaign invites early supporters to help fund the professional formulation, testing, and development of Maestro's debut all-natural beard care collection.

Founded to address a long-overlooked gap in the grooming industry, Maestro Beard Care was born from personal experience. Many mainstream grooming products take a one-size-fits-all approach, leaving men with textured beards to deal with dryness, irritation, buildup, and ineffective results. Maestro aims to change that by creating products designed to work with natural beard texture—not against it.

Maestro's initial collection includes six core products: a beard wash, conditioning crème, beard oil, beard balm, styling custard, and beard mask. Each product is being developed with an emphasis on hydration, scalp and skin health, and long-term beard wellness.

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"Maestro started as a solution to a personal frustration," said Eric Pollard, founder of Maestro Beard Care and Phenyx Brands. "I struggled to find products that respected beard texture while supporting skin health and confidence. This brand is about creating thoughtful solutions that actually perform—and inviting the community to help shape what comes next."

Following a successful campaign, Maestro plans to complete development and move toward delivering shelf-ready products later this year.

Beyond grooming products, Maestro Beard Care positions itself as a wellness-driven brand, emphasizing education, intentional self-care, and confidence. Through its content and community engagement, the brand seeks to normalize conversations around grooming, mental health, and personal well-being for men.

The Kickstarter campaign is now live and will run throughout the month of February. Supporters will have access to exclusive reward tiers and early opportunities to engage with the brand.

To support the campaign or learn more, visit:
https://www.kickstarter.com/projects/phenyxbrands/maestro-beard-care?ref=cgmgkv (https://kickstarter.com/projects/phenyxbrands/maestro-beard-care)

For additional information about Maestro Beard Care, visit maestromensbrand.com.