NORTH BRUNSWICK, N.J. - TelAve -- MAYDAY, the fast-growing pesticide-free lice prevention and treatment brand, today announced its expansion into the lice treatment category with the launch of its Lice Treatment Hair Solution. The announcement marks a significant milestone for the brand, which has built its reputation in the prevention space with its Daily Lice Prevention Shampoo and Conditioner, currently ranked #2 in its category on Amazon with over 2,000 units sold per month. MAYDAY is now the only brand offering a complete, pesticide-free system covering both daily prevention and active infestation treatment.

The Lice Treatment Hair Solution is a dimethicone-based formula that works by physically suffocating lice rather than relying on the neurotoxic chemical compounds found in conventional treatments. Because dimethicone works through physical action rather than chemical mechanism, lice cannot develop resistance to it, making it as effective against super lice as it is against standard lice strains. The formula contains no pesticides, no permethrin, no pyrethrin, and no harsh chemicals, making it safe for use on children and adults.

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The treatment was independently tested by Katie Shepherd, Founder and CEO of LSRN, and proven 99% effective at killing lice, super lice, and nits (eggs). As with MAYDAY's prevention line, the brand commissioned specialized DNA verification testing conducted by Ju Hyeon Kim, Ph.D., Assistant Professor at Seoul National University College of Medicine, to confirm that the lice strains used in efficacy testing were verified super lice. This rigorous, two-part testing standard, independent lab efficacy testing combined with DNA-verified super lice strains, ensures that MAYDAY's 99% kill rate claim holds against the exact strains of lice currently circulating in schools across the United States.

Each Lice Treatment Kit includes MAYDAY's Lice Fighting Comb, a stainless steel precision comb with micro-grooved spiral teeth engineered to remove the smallest lice and nits that standard combs miss. The combination of the treatment solution and the comb creates a complete mechanical and physical removal system. The treatment immobilizes. The comb removes. Together they represent the most complete pesticide-free lice elimination system available without a prescription.

"The lice treatment category has not changed in decades," said Jimmy Placa, Founder of MAYDAY. "Parents are still reaching for the same permethrin-based products that stopped working years ago. We built the MAYDAY Treatment to do something different. It works through a physical mechanism that lice simply cannot evolve around, and we have the independent lab data and DNA-verified super lice testing to prove it. This is what the category should have looked like a long time ago."

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Available Kit Configurations

MAYDAY's lice treatment products are available in three kit configurations to meet families at every stage of a lice situation. The Lice Treatment Kit includes the Lice Treatment Hair Solution and the Lice Fighting Comb, providing everything needed to address an active infestation. The Lice Treatment and Prevention Kit adds MAYDAY's Daily Lice Prevention Shampoo and Conditioner, giving families a seamless path from active treatment through ongoing daily prevention. The Lice Treatment and Home Defense Kit pairs the treatment solution and comb with MAYDAY's Furniture and Bedding Spray, allowing families to address the infestation at the source while simultaneously treating the surfaces and fabrics in the home where lice and eggs can survive.

About MAYDAY

MAYDAY is a pesticide-free lice prevention and treatment brand founded by Bill Glaab and Jimmy Placa. The brand was built on the belief that families deserve lice solutions that are safe, scientifically proven, and actually effective against the super lice strains that have rendered most conventional treatments obsolete. MAYDAY's full product line covers prevention, treatment, and home defense, offering parents a complete system from the first sign of lice through ongoing daily protection. MAYDAY products are available on Amazon, TikTok Shop and our website (http://www.trymayday.com), with national retail expansion underway for 2027.