ATLANTA - TelAve -- Positive Athlete and the National Interscholastic Athletic Administrators Association (NIAAA) have announced a strategic alliance to expand recognition, leadership development, and character-building opportunities for student-athletes and coaches across the country.
Under this partnership, both organizations will collaborate to:

• Increase the number of students and coaches recognized for their leadership and character development
• Promote Positive Athlete programs and NIAAA leadership initiatives nationwide
• Support partnerships between NIAAA state associations, local schools, and Positive Athlete programs
• Provide shared resources, speakers, and content for leadership training and educational opportunities
• Highlight success stories of student-athletes, schools, and state associations that embody the mission of both organizations

The affiliation will include joint promotional efforts, collaborative professional development sessions, and greater engagement of athletic administrators nation-wide.

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"We are delighted to align with the NIAAA for many reasons, but one of the biggest is to continue providing resources to the amazing Athletic Administrators that are making a difference on their high school campuses every day," said Ryan Pederson, President of Positive Athlete. "If there is a way that we can continue to provide free resources to schools that help promote the development and character recognition of young athletes, we will pursue it, and this alliance goes a long way in helping that effort.

Phil Rison, Executive Director of the NIAAA also shared excitement in the alignment, stating: "The NIAAA is proud to align with Positive Athlete because recognition is not just a celebration — it is a catalyst. Studies show that students who receive positive recognition are 30% more likely to stay engaged in school and athletics, and nearly 70% of young people say being recognized motivates them to work harder. This partnership allows us to amplify that impact by providing administrators, coaches, and communities with a platform to honor student-athletes whose leadership and character inspire others.

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About Positive Athlete
Positive Athlete is a national organization dedicated to promoting positivity in youth athletics through awards, scholarships, and leadership opportunities. The program highlights student-athletes who inspire through their character, commitment, and resilience.

About NIAAA
The NIAAA is an accredited organization and is the professional organization for interscholastic athletic administrators. Based in Indianapolis, IN, the NIAAA's mission is to provide professional development options for directors of athletics, and to enhance the athletic administration profession. With a current individual membership of over 16,000, the NIAAA consists of member state athletic administrator associations in the 50 states, the District of Columbia, as well as internationally. For more information, visit https://niaaa.org/