ATLANTA - TelAve -- Just one month after debuting her new GIRL POWER era, genre-bending artist PRÝNCESS returned with a vengeance on November 17, 2025, with "THE HOOK," a razor-edged, adrenaline-packed single exploding across social media and international markets.

With gritty guitars, cinematic sound design, unforgettable vocal riffs, and a now-signature, electrifying guitar solo, "THE HOOK" showcases a darker, more magnetic side of PRÝNCESS — positioning her as one of the most exciting emerging voices in the alt-pop space.

"'THE HOOK' is the moment you decide to be unstoppable," PRÝNCESS explains. "It's confidence, danger, seduction, rebellion — all wrapped in one. It's the sound of someone stepping fully into their power."

"The Hook" is the moment you realize what was sweet was only bait — control, manipulation, and false intimacy hiding underneath. The single takes listeners on a psychological trip through the mind of someone breaking free from a toxic dynamic and choosing self-love over being controlled. It's an unapologetic girl-power anthem reminding every woman she never has to shrink to fit someone else's fantasy — a declaration of worth, clarity, and power.

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Early buzz is already building — for example, the independent blog AudiArtist praised "THE HOOK" as a "toxic-love / girl-power anthem," and unpacked the single's themes and cinematic production in a full feature: https://www.audiartist.com/pryncess-the-hook-toxic-love-girl-power/

In late November, A&R reps from emerging labels reached out after hearing "THE HOOK" in their Spotify rotation and across social media — signaling early industry buzz.

Momentum from "THE HOOK" builds on the foundation PRÝNCESS began with "Daddy's Girl," as she continues releasing a new single every 17th of the month leading up to her full-length album GIRL POWER, arriving June 17, 2026.

Other campaign highlights include:

• Growing college radio support and upcoming on-air interviews scheduled for 2026
• An expanding Atlanta performance presence and an all-women live band being assembled for the GIRL POWER Live Experience
• Strategic playlist pitching, curatorial relationships, and steady organic audience building

"THE HOOK" is a statement — PRÝNCESS is not just entering the industry. She's arriving with force.

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Stream "THE HOOK" everywhere music is available:
https://ditto.fm/the_hook

Follow PRÝNCESS here: https://beacons.ai/official.princessmusic

For press or industry inquiries, contact:
contact@prýncess.com