LONDON - TelAve -- With the Met Office issuing a rare red extreme heat warning — its highest alert level — and temperatures forecast to climb as high as 38°C this week, PureShowers, the UK's original ionic shower filter brand, has issued practical guidance for showering during the heatwave without drying out skin and hair.

Met Office Deputy Chief Forecaster Mark Sidaway has warned that the heatwave will bring serious and widespread impacts. June temperature record of 35.6°C is very likely to be broken.

As the original shower filter brand in the UK and shower filter specialists since 2008, PureShowers shares a few simple ways to keep showering kinder on skin and hair through the hot spell:

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PureShowers' tips for showering in a heatwave

• A cool rinse, not a full scrub. Cool showers are one of the best ways to take the edge off the heat — but you don't need soap or shower gel every single time. A quick rinse cools you down just as well, without stripping skin of its natural oils.
• Keep them brief. More frequent showering means more contact with the chlorine and minerals in tap water. Keeping each rinse short helps limit that exposure.
• Don't over-wash your hair. A quick cool-down rinse doesn't have to mean shampooing every time — over-washing can leave hair drier than the weather already does.
• Moisturise while damp. Applying moisturiser straight after a shower helps lock in hydration before the heat draws it back out.
• Filter the shower water. Hot, dry weather already draws moisture from skin and hair — and showering several times a day only accelerates that drying. Contaminants such as chlorine, chloramines, hard-water minerals and other impurities in tap water can strip away the skin's natural oils. A shower filter reduces those contaminants, so more frequent showering stays gentler on skin and hair.
• Hydrate and stay heat-aware. None of the above replaces the basics: drink plenty of water, stay out of the midday sun, and follow official heat-health advice.

Households looking to make those changes will also find it a timelier moment than usual: PureShowers' Mid Year Clearance is running now, with up to 20% off its full range of shower filters and replacement cartridges, plus a free chrome squeegee on orders over £45. The clearance ends on 28 June — the same week the heat is forecast to peak — making it a practical window for anyone wanting to stock up. Full details are available at pureshowers.co.uk (https://www.pureshowers.co.uk/mid-year-clearance-sale-2026-20-pc-off-coupons).

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