EALING, U.K. - TelAve -- Roshni talks about the reality of what she calls her former "five to nine" life not nine to five, but 5am to 9pm as she balanced a demanding career in finance with raising two young daughters, caring for a dog, and managing the everyday demands of family life.

Roshni spent nearly two decades building a successful career in finance. She describes enjoying the strategic side of her work and thriving in a role that helped businesses understand their numbers and direction. But the pandemic changed everything.

Like many working parents, Roshni found herself suddenly trying to do several jobs at once: full-time corporate work, homeschooling, childcare, household management and family support, all from home, all at the same time.

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She speaks candidly about the mental load of trying to do everything at once, and the exhaustion that built up over two years of uncertainty, shifting school rules, childcare questions, office returns and wider family concerns, including caring for ageing parents.

As the pressure of corporate life continued and the exhaustion deepened, she began to seriously explore whether she could turn that idea into a business. Market research started during the pandemic, but it still took her around 18 months to two years to build up the courage to leave a secure job and stable salary behind.

Roshni speaks openly about what happened next: the challenge of moving from a highly structured corporate life into the far less predictable world of entrepreneurship.

Eventually, she handed in her notice.

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