DENVER - TelAve -- Sleep Basil Mattress Co., a locally owned and owner-operated mattress store, has launched an updated collection page for side sleepers. The page is designed for Denver shoppers dealing with shoulder or hip pain, often caused by a mattress that doesn't properly support side sleeping.

Side sleeping is one of the most common sleep positions, but it concentrates pressure on the shoulder and hip. Without the right support, the spine shifts out of alignment, and the body spends the night compensating instead of recovering. The new page explains what actually matters from pressure relief, spinal alignment, and how body type affects mattress choice, in clear, practical language.

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At Sleep Basil, customers work directly with owners Phil and Josh, not commissioned salespeople. Each visit starts with a conversation about sleep habits, body type, and what hasn't worked before. Shoppers are then guided to a few options and given time to test them properly, in their actual sleep position.

That approach has delivered results. While many online mattress brands report return rates near 40%, Sleep Basil recorded just one comfort exchange in its first four months.

Free delivery and haul-away are included within 50 miles of Denver, with financing available through Synchrony and Klarna.

"We've created a relaxed showroom designed for real mattress testing, where customers work directly with us as owners. It's about finding the right fit, not pushing the most expensive option," said Phil Lotterhos, Co-owner, Sleep Basil Mattress Co.

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The updated collection serves as a practical guide, addressing common side sleeper needs:

• Natural Latex: Responsive pressure relief; breathable and durable
• Hybrid Mattresses: Coil support with cushioned comfort; cooler sleep
• Memory Foam: Contours to reduce shoulder and hip pressure, with proven cooling
• Organic Options: Non-toxic materials without sacrificing support
• Pain Support: Guidance for shoulder, neck, hip, and lower back pain
• Couples: Motion isolation and solutions for different sleep needs

The page also includes a detailed FAQ covering firmness, cooling claims, and whether a topper can fix a mattress causing pain.

The collection is live now, with online browsing and in-store testing available at Sleep Basil's south Denver showroom.

About Sleep Basil Mattress Co.

Sleep Basil is Denver's locally owned performance mattress store, specializing in expertly curated mattresses and sleep solutions for Colorado's active lifestyles. Proudly serving Denver and surrounding neighborhoods, Sleep Basil is committed to community, sustainability, and helping every Coloradan achieve restorative sleep.