ST. LOUIS - TelAve -- ST. LOUIS, MO –The Selfie Room, a self-service and full-service creative studio in downtown St. Louis, today announced the city's first-ever Content Creator Competition (CCC) — a new event created to spotlight local talent, amplify fresh voices, and connect creators with brand opportunities.

Blending the viral energy of TikTok with the spotlight of America's Got Talent, the CCC will showcase 20 creators filming exclusively at The Selfie Room between August 28 and September 8. Contestants will use the studio's styled sets and professional lighting to produce their content.

"No professional experience is required. This competition is for everyday creators who put in the hours filming, editing, and posting—and deserve the chance to turn that effort into real opportunity," said Heather Borman, owner of The Selfie Room. "The CCC reflects our mission of helping people feel confident and creative, while giving brands access to authentic voices ready to tell their story."

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Competition Highlights

• 20 contestants judged on originality, storytelling, and audience impact
• Prizes include $150 cash, sponsor giveaways, and one year of free admission to The Selfie Room
• Judging panel of five respected local creators with a combined following of more than one million
• Live winner announcement at The Selfie Room on September 28
• To learn more, visit https://www.theselfieroom.com/cccstl

Meet the Judges

• Chelsey Firth – Digital creator and nostalgia storyteller with 900K+ followers
• Sherelle Speed (The Art Doll) – Surrealist painter, tattoo artist, and owner of House of Art Doll
• Mariah Althoff – Brand strategist and content coach for entrepreneurs
• Curtis McCann ("He Him Curtis") – Chef-filmmaker known for blending food, culture, and storytelling
• Sarah Lutz – Lifestyle influencer with strong brand collaborations and engagement

Why It Matters

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The CCC offers:

• For creators: A chance for visibility, credibility, and potential career growth
• For businesses: Access to local talent who can elevate brand storytelling
• For St. Louis: Proof that the next digital star could be homegrown

The creator economy continues to expand: now valued at $250+ billion and projected to reach $480+ billion by 2027 (Goldman Sachs). Studies show 61% of consumers trust creators more than traditional advertising (Edelman).

Key Dates

• Applications: Now through August 23
• Content creation: August 28 – September 8
• Judging: September 9 – 25
• Winner announcement: September 28

About The Selfie Room

The Selfie Room is a creative photo studio in downtown St. Louis offering styled sets, professional lighting, and tools for both guests and professional photographers. Services include The Selfie Experience, Signature Photoshoots, Private Events, and Co.Studio, the city's newest professional photo rental space.