Popular on TelAve
- Grok Wrote a Direct Message to Elon Musk Discussing Netverse & Phinge CEOs Challenge to Live Debate & Added "it'd be epic to see you two hash it out"
- Sine Nomine Associates: OpenAFS Google Summer of Code projects have been completed
- Dr. Frederic Scheer to Speak at Big Sky AI Forum in Bozeman, Montana
- Lineus Medical Obtains CE Mark for Flagship Product SafeBreak Vascular
- David White DDS Advances Implant Dentistry with New Technology Acquisition
- AI's Urgent Energy Requirements Won't Be Solved By Trillions Of Dollars. Phinge's Patented App-Less Netverse Platform & Hardware Will Reduce This Need
- HuskyTail Digital Marketing Rings in Fall with Free SEO Audits for Local Businesses
- Rep. Gina H. Curry and Dr. Conan Tu Inspire at Kopp Foundation for Diabetes Hybrid Fundraising Gala and National Leadership Forum
- New Frontier Aerospace Appoints Industry Veteran Rich Pournelle as Director of Business Development
- Final Countdown: The OpenSSL Conference 2025 Begins in One Week
Similar on TelAve
- Phinge, Home of Netverse, Through its Extensive Software & Hardware Patent Portfolio, Shows Founder & CEO Robert DeMaio's Vision & Innovation
- PatientNow Acquires Recura, the AI Growth Engine Powering Practice Growth
- Boston Industrial Solutions Unveils New and Improved Natron® UV Screen Printing Ink
- Political Division and Safety Concerns Drive Record Number of Americans to Seek "Golden Visas," La Vida Survey Finds
- The Citizens Commission on Human Rights of Florida Celebrates Volunteers and Community Partners at the 9th Annual Humanitarian Awards Banquet
- Mature Athlete - Want Elite, Web-Based Nutrition and Training Coaching?
- Engaged at Any Age: 73-Year-Old Client Finds True Love Through Elite Asian Matchmaker
- $73.6 Million in Order Backlog Poised for Explosive Growth in 2026; Streamlined Share Structure: Cycurion, Inc. (N A S D A Q: CYCU) $CYCU
- Experience Days Named Among the UK's Top Christmas Gifts
- Wzzph Provides Stablecoin Trading Solutions for Latin American Traders Amid Digital Currency Policy Adjustments
Steel Oak Coffee Launches First Interactive Coffee Flavor Wheel for Consumers
TelAve News/10877767
With 80% of Americans drinking coffee daily but only 10% choosing specialty, Steel Oak's interactive Flavor Wheel helps consumers explore higher-quality options as rising commodity prices close the gap with specialty coffee.
ORMOND BEACH, Fla. - TelAve -- Ormond Beach, FL — Steel Oak Coffee, a specialty coffee roaster based in Florida, has launched the first interactive Coffee Taster's Flavor Wheel designed for consumers to shop coffee by taste.
Traditionally reserved for coffee professionals and Q-graders, the Coffee Taster's Flavor Wheel has been reimagined by Steel Oak Coffee into an intuitive retail tool. Visitors to the roaster's website can explore categories like Floral, Fruity, or Chocolate, then instantly see coffees that match those sensory notes—making specialty coffee more approachable than ever.
"Our goal was to bridge the gap between how roasters taste and how customers shop," said Carl Dupper, CEO of Steel Oak Coffee. "This tool makes the professional flavor vocabulary both interactive and approachable, while guiding people to discover coffees that fit their palate."
More on TelAve News
Why It Matters
More than 80% of Americans drink coffee daily, yet fewer than 10% choose specialty—a category defined by quality, traceability, and flavor depth. At the same time, the price of commodity coffee has risen 21% in the past year, narrowing the gap between mass-market blends and specialty beans. Unlike commodity coffee, specialty roasters such as Steel Oak are less impacted by tariffs and global price swings, allowing them to offer higher-quality coffee at prices now comparable to grocery store options.
By connecting everyday drinkers directly to flavor-driven choices, Steel Oak Coffee's interactive wheel makes specialty coffee accessible at a moment when consumers are primed to upgrade their daily cup.
Key Highlights
About Steel Oak Coffee
Founded in 2016 in Ormond Beach, Florida, Steel Oak Coffee is built on the pillars of integrity, authenticity, and community. The roaster sources seasonal, ethically grown beans and roasts them in small batches to highlight their true character and terroir. With a commitment to education, transparency, and innovation, Steel Oak Coffee continues to push the boundaries of consumer coffee experiences.
Traditionally reserved for coffee professionals and Q-graders, the Coffee Taster's Flavor Wheel has been reimagined by Steel Oak Coffee into an intuitive retail tool. Visitors to the roaster's website can explore categories like Floral, Fruity, or Chocolate, then instantly see coffees that match those sensory notes—making specialty coffee more approachable than ever.
"Our goal was to bridge the gap between how roasters taste and how customers shop," said Carl Dupper, CEO of Steel Oak Coffee. "This tool makes the professional flavor vocabulary both interactive and approachable, while guiding people to discover coffees that fit their palate."
More on TelAve News
- PatientNow Acquires Recura, the AI Growth Engine Powering Practice Growth
- Boston Industrial Solutions Unveils New and Improved Natron® UV Screen Printing Ink
- Genuine Smiles Unveils New User-Friendly Website
- Nusign Global Launch Event Concludes Successfully, Embarking on a New International Chapter
- Lift Solutions Holdings Announces Exclusive Distributorship for Advanced Camera and Sensor Products from Automate Matrix
Why It Matters
More than 80% of Americans drink coffee daily, yet fewer than 10% choose specialty—a category defined by quality, traceability, and flavor depth. At the same time, the price of commodity coffee has risen 21% in the past year, narrowing the gap between mass-market blends and specialty beans. Unlike commodity coffee, specialty roasters such as Steel Oak are less impacted by tariffs and global price swings, allowing them to offer higher-quality coffee at prices now comparable to grocery store options.
By connecting everyday drinkers directly to flavor-driven choices, Steel Oak Coffee's interactive wheel makes specialty coffee accessible at a moment when consumers are primed to upgrade their daily cup.
Key Highlights
- First known interactive Coffee Taster's Flavor Wheel in specialty coffee e-commerce
- Consumers can shop by flavor preference instead of origin or roast level
More on TelAve News- Political Division and Safety Concerns Drive Record Number of Americans to Seek "Golden Visas," La Vida Survey Finds
- The Citizens Commission on Human Rights of Florida Celebrates Volunteers and Community Partners at the 9th Annual Humanitarian Awards Banquet
- J French's #1 Album "I Don't Believe in Bad Days" Enters the Grammy Conversation
- Words of Veterans & Veterans Growing America Collaboration
- Mature Athlete - Want Elite, Web-Based Nutrition and Training Coaching?
- Simplifies the buying process while encouraging exploration and education
About Steel Oak Coffee
Founded in 2016 in Ormond Beach, Florida, Steel Oak Coffee is built on the pillars of integrity, authenticity, and community. The roaster sources seasonal, ethically grown beans and roasts them in small batches to highlight their true character and terroir. With a commitment to education, transparency, and innovation, Steel Oak Coffee continues to push the boundaries of consumer coffee experiences.
Source: Steel Oak Coffee
Filed Under: Technology
0 Comments
Latest on TelAve News
- Precision Adult Care Unveils Essential Guidelines for Choosing a Senior Home Care Company
- Postmortem Pathology Delivers Expert Private Autopsy Services with Compassion and Precision
- Colorado Families Turn to Private Autopsies for Peace of Mind
- $5.4 Million Growth Acceleration, Fleet Expansion and $1.485 Million Strategic Financing: Multi Ways Holdings (N Y S E: MWG) $MWG
- Delta Capital Group Expands Business Funding Terms Up to 24 Months
- Hip-HopVibe.com Launches HHV Media Network in Partnership with The Publisher Desk
- CCHR: Misinformation Clouds Debate on Psychiatric Drug Toxicology Transparency
- Hilton Head Realtor becomes Certified Senior Professional
- Bitcoin at $115K: AZETHIO Launches Exchange Targeting Institutional Compliance Requirements
- Tech gains propel Dow Jones past 47,000 as markets reach record highs amid trade tensions
- Edu Alliance Group Launches the Center for College Partnerships and Alliances
- Three Cord True Wealth Management Unveils New Website for Better Client Communication
- Generation Own: Why Young Americans Are Skipping Corporate Careers to Buy Million-Dollar Businesses
- Dongsheng's Titanium Recycling Business Enters Aerospace Sector by 2025
- Crowdfunding Campaign Tips Off for 'NAWFSIDE' Short Film Highlighting Pressure in Youth Sports
- Icarus IFE Systems Launches the Icarus One Portable Inflight Entertainment System — The World's Most Advanced Offline AI-Driven IFE Platform
- AEI Stands Firmly with Pakistani Aircraft Engineers facing retaliation for reporting safety concerns
- Literary fiction novel- 'Skylark' wins Bronze Medal
- Kaltra unveils reversible microchannel coils – engineered for modern heat pumps
- Phinge Announces Proposal to Combat Billions in Government Waste, Fraud, and Abuse with Proactive, Hardware-Verified Netverse App-Less Platform

