MIDLOTHIAN, Va. - TelAve -- Headline:
Streaming's Next Frontier: Why Creator-Led Content Is Overtaking Traditional TV Models

Sub-headline:
As streaming services pour billions into scripted shows, a less visible revolution is occurring: audiences are shifting toward creator-driven platforms and channels.

Body:
In a new article by Ellen Mahloy, CEO of Ethereal Networks, the company argues that the "streaming wars" are evolving into something more personal: not just who can produce the biggest show, but who can build the deepest connection with audiences. Medium (https://medium.com/ethereal-networks/the-future...)

More on TelAve News

• Call24x7.AI Launches Next-Generation AI Phone Agent
• London Art Exchange Emerges as a Leading Force in UK Contemporary Art, Elevating Three Artists to Secondary-Market Success
• myLAB Box Expands, Becoming the First and Only At-Home Testing Company to Serve the Entire Family—Human and Furry—with New Pet Intolerance Test
• Entering 2026 with Expanding Footprint, Strong Industry Tailwinds, and Anticipated Q3 Results: Off The Hook YS Inc. (N Y S E American: OTH)
• Tiger-Rock Martial Arts Appoints Jami Bond as Vice President of Growth

Highlights include:

• Data that shows how platforms like YouTube are growing fast and threatening traditional networks by leveraging creator-led channels. Medium
• Commentary on how short-form content (on Reels, Shorts, TikTok) is priming audiences for immediacy and authenticity—they're not tuning in for glossy production values as much as for personality and relatability. Medium (https://medium.com/ethereal-networks/the-future-of-tv-is-personal-why-creators-are-winning-the-streaming-wars-6a9076f95c72)
• A message for entertainment executives and brand strategists: the shift from "content" to "connection" is underway—and those who adapt will lead the next phase of media.

Why now:

More on TelAve News

• Super League (N A S D A Q: SLE) Enters Breakout Phase: New Partnerships, Zero Debt & $20 Million Growth Capital Position Company for 2026 Acceleration
• Finland's Gambling Reform Promises "Single-Click" Block for All Licensed Sites
• Private Keys Are a Single Point of Failure: Security Advisor Gideon Cohen Warns MPC Technology Is Now the Only Defense for Institutional Custody
• Compliance Is the Ticket to Entry: Legal Advisor Gabriela Moraes Analyzes RWA Securitization Paths Under Brazil's New Legislation
• Coalition and CCHR Call on FDA to Review Electroshock Device and Consider a Ban

With global streaming saturation increasing and audience growth plateauing for major services, media companies, advertisers and creators alike are hunting for new models of engagement. Mahloy's article provides a timely perspective on why creator-centric strategies may be the key.

About Ethereal Networks:
Ethereal Networks is a streaming platform and media brand focused on mind-body-spirit content, conscious entertainment and creator-led storytelling.

Call to action:
Read the full article ► https://tinyurl.com/future-of-tv-is-personal
To schedule an interview with Ellen Mahloy or for additional insights, please contact: pr@etherealtv.net