MIDLOTHIAN, Va. - TelAve -- Headline:
Streaming's Next Frontier: Why Creator-Led Content Is Overtaking Traditional TV Models

Sub-headline:
As streaming services pour billions into scripted shows, a less visible revolution is occurring: audiences are shifting toward creator-driven platforms and channels.

Body:
In a new article by Ellen Mahloy, CEO of Ethereal Networks, the company argues that the "streaming wars" are evolving into something more personal: not just who can produce the biggest show, but who can build the deepest connection with audiences. Medium (https://medium.com/ethereal-networks/the-future...)

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Highlights include:

• Data that shows how platforms like YouTube are growing fast and threatening traditional networks by leveraging creator-led channels. Medium
• Commentary on how short-form content (on Reels, Shorts, TikTok) is priming audiences for immediacy and authenticity—they're not tuning in for glossy production values as much as for personality and relatability. Medium (https://medium.com/ethereal-networks/the-future-of-tv-is-personal-why-creators-are-winning-the-streaming-wars-6a9076f95c72)
• A message for entertainment executives and brand strategists: the shift from "content" to "connection" is underway—and those who adapt will lead the next phase of media.

Why now:

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With global streaming saturation increasing and audience growth plateauing for major services, media companies, advertisers and creators alike are hunting for new models of engagement. Mahloy's article provides a timely perspective on why creator-centric strategies may be the key.

About Ethereal Networks:
Ethereal Networks is a streaming platform and media brand focused on mind-body-spirit content, conscious entertainment and creator-led storytelling.

Call to action:
Read the full article ► https://tinyurl.com/future-of-tv-is-personal
To schedule an interview with Ellen Mahloy or for additional insights, please contact: pr@etherealtv.net