WEST HAVEN, Conn. - TelAve -- The Lighting Quotient (LiQ), a U.S.-based lighting manufacturer with a growing portfolio of performance and architectural lighting brands, announced today the unification of Elliptipar and Electrix as a single brand, with all products moving forward under the Elliptipar name.

This strategic alignment follows The Lighting Quotient's recent partnership with Vice Lighting, further reinforcing the company's commitment to focused growth, streamlined brand architecture, and an enhanced customer experience.

"Bringing Elliptipar and Electrix together allows us to simplify our offering while strengthening one clear, recognizable brand," said Allison Schieffelin, CEO, The Lighting Quotient. "Customers will continue to receive the same trusted products and engineering excellence, now presented through a more cohesive and efficient brand platform."

The Lighting Quotient's brand portfolio includes Elliptipar, Tambient, Meyer, and Vice Lighting, each contributing distinct capabilities across performance, architectural, and design-driven lighting solutions. The consolidation of Elliptipar and Electrix is intended to reduce complexity for specifiers and partners while amplifying Elliptipar's role as a core brand within the LiQ ecosystem.

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All existing Electrix products will remain available, supported, and manufactured to the same standards, and will be transitioned seamlessly under the Elliptipar brand.

With the addition of Vice Lighting's international design heritage through this partnership, along with continued investment in precision engineering and U.S. manufacturing, The Lighting Quotient is positioned to deliver a broader, more integrated lighting solution portfolio to the market.

As the brand transition progresses, updates to product materials and the LiQ website will be rolled out in the coming weeks. In the meantime, all products may continue to be specified and ordered through existing channels. All existing orders will remain unchanged and will continue to be processed as scheduled.

About The Lighting Quotient
The Lighting Quotient is a U.S.-based lighting manufacturer offering innovative, high-performance lighting solutions through a portfolio of specialized brands. With a focus on quality, reliability, and thoughtful design, LiQ serves lighting designers, specifiers, and partners across a wide range of applications.

For more information, visit Welcome | The Lighting Quotient (https://www.thelightingquotient.com/)