WESTBY, Wis. - TelAve -- As many video operators are using a cap-n-grow model to phase out their cable or IPTV systems in place of live streaming, Vernon Communications Coop in Wisconsin is taking a different approach. Recognizing their demographic customer base, this western Wisconsin video operator has not only added the live streaming service from national headend provider Midwest Video Solutions as a stand-alone service, but they are also offering it as a complementary service for their existing IPTV customers. Both solutions are part of the Innovative Systems suite of video products, and according to Vernon Member Relations Manager Emily Rozeske, the consistent look across both the streaming and IPTV platforms makes it very easy for customers to use one or both. Rozeske says the streaming component has been quite popular for customers who have IPTV but would like the same service in other areas of their home where they do not have Set Top Boxes wired, and with Roku, Amazon or Apple devices connected to Wi-Fi, now they can.

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Rozeske says for Vernon customers who are comfortable with streaming, this service as a stand-alone, coupled with their broadband is a better deal price wise compared to their IPTV service. The pricing is more favorable because there are less operational expenses with no installation service call, and lower capital expenses because streaming customers do not need a set top box. To get a full video channel lineup at a price point that is in line with the national live streaming services along with local customer care is a major competitive advantage for Vernon.

About Vernon Communications Coop
The cooperative currently serves over 7000 residential and business members with internet, telephone, television, and security and automation. Today, VC Co-op maintains one of the most state-of-the-art communication networks in Western Wisconsin and is a leader in the telecommunications industry.

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About Midwest Video Solutions
For over 20 years MVS has been a Headend and Transport provider for linear signal, offering encrypted satellite video signals on fiber optic networks.  Internet service providers (ISP's), independent phone companies and municipalities all count on MVS to provide a high quality, low-cost solution for their video deployment.

About Innovative Systems
Innovative Systems is a leading vendor of solutions for North American communications providers with over 800 deployed systems. eLation™, our OSS solution, includes integrated billing, financials, staking, and mapping. The InnoStream™ MG-TV is our one-platform approach to video solutions such as Middleware, VOD, Cloud DVR, Restart TV, Live Streaming, Conditional Access, and the new IS-5041W set-top box.  The APMAX™ hardware platform provides enhanced voice and hosted business solutions. For more information, visit www.innovsys.com