BROOKLYN, N.Y. - TelAve -- 1st in the Nation: CBEDC & ENTRELETE®️ Launch AI-Driven Sports Business Program for NYC Youth

BROWNSVILLE, N.Y. — In a groundbreaking partnership, the Central Brooklyn Economic Development Corporation (CBEDC) and ENTRELETE®️, an AI-powered entrepreneurship platform, have launched the first-ever U.S. middle school program teaching sports business, NIL monetization, and sustainability to New York City public school students.

The pilot, taking place at Ascend Charter School in Brownsville, introduces 39 students to ENTRELETE®️'s Ai Mobile Platform curriculum. The initiative is part of NYC's SONYC BIZ program, within the Department of Youth and Community Development's after-school framework.

First of Its Kind: Teaching Ownership to the Next Generation

This innovative effort marks the nation's first to equip 6th–8th graders with skills in:

• Brand building & digital marketing
• Name, Image & Likeness (NIL) monetization
• Business development through math and storytelling
• Sustainable entrepreneurship using eBikes & digital billboards

Using ENTRELETE®️'s AI Cloud-Based Mobile Platform, students are guided by William Franklin, CBEDC's Director of Entrepreneurship and Innovation, to create real-world business ventures while reinforcing academic skills in ELA and STEM.

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"This is about building legacy, not just programs," said La'Shawn Allen-Muhammad, CBEDC Executive Director. "We're empowering students to lead as future team owners, league commissioners, and business executives—not just players."

ENTRELETE®️ founder Nathaniel Wilson Jr. created the platform to help students—especially in underserved communities—own their economic futures by blending sports, tech, and entrepreneurship.

Leadership and Impact

The program is led by a cross-sector team dedicated to youth empowerment:

• E. Audrey Bah, ACWAMA Foundation – Global development and philanthropy
• Laron G. Duncan, ENTRELETE®️ EVP of Global Development
• La'Shawn Allen-Muhammad, CBEDC Executive Director, nonprofit leader for 20+ years

Serving over 1.1 million students, NYC's public school system is the largest in the U.S.—and now leads in introducing the business of sports to youth at scale.

📺 Watch the ENTRELETE®️ Commercial (https://is.gd/Entrelete_Commercial)

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💸 Support on Wefunder (https://wefunder.com/entrelete.1)

About ENTRELETE®️
A revolutionary platform merging education, NIL monetization, and entrepreneurship to empower youth through AI.

About CBEDC
For 30+ years, CBEDC has advanced economic empowerment and education in Brownsville, NY.

Media Contact
Laron G. Duncan
EVP, Global Development
📧 laron@entrelete.io
🌐 www.entrelete.io

Source: www.entrelete.io