BEVERLY HILLS, Calif. - TelAve -- Terri Ross, the Founder and President of APX, announced Dana Hatch as its new Director of Client Success as the organization continues to experience exponential growth. Dana will be responsible for helping medical aesthetic clients leverage the power of APX, the industry's only business intelligence, solutions-based training and growth platform, to maximize success in their own practices.

Dana has helped businesses deliver excellence in the aesthetics and wellness space for more than 14 years. Her past experience includes stints as a Spa Director at a Four-Diamond property in New England, an Area Manager/Trainer for one of the largest Medical Spa organizations in the United States consulting on a national level, as well as running a large, high-end medical aesthetics practice.

"I'm so excited to welcome Dana to our team and know that her wealth of knowledge, industry expertise and her ability to listen to the needs and challenges our clients face on a daily basis will help us to continue to grow and add valuable content to the APX platform," said APX CEO and Founder Terri Ross.

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"I am grateful to be able to utilize my experience and knowledge to teach practices how to grow and scale using APX," said Dana Hatch. "I have never seen a system with comprehensive solutions to make every practice better. After having used APX and its various capabilities myself, I immediately knew this is the one application that the industry has been missing. APX's business intelligence solutions will bridge the gap to help medical aesthetic practices own their success."

To schedule a live demo of APX please visit https://APXplatform.com.

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ABOUT 'APX BY TERRI ROSS'

Founded in 2021 by renowned practice consultant Terri Ross in response to the COVID-19 pandemic's impact on the aesthetic industry, 'APX by Terri Ross' is a business intelligence platform that accelerates the growth and scalability of aesthetic practices. A practice growth software platform that can increase revenue by up to 2800% for some clients, APX optimizes employee performance through interactive on-demand training courses; increases practice profitability and growth through financial algorithms and dashboards; and ensures retention and adaptability through LIVE coaching sessions and community interaction with the APX team. For more information, or to schedule a live demo of APX, please visit apxplatform.com today.