BRADFORD, U.K. - TelAve -- Beauty brand founder spends two years hiding more than 40 Mariah Carey song titles inside anniversary brand film.

A beauty brand founder has revealed that the company's 15th anniversary brand film contains more than 40 hidden Mariah Carey song titles, seamlessly embedded using only natural dialogue and animation.

The unique tribute took over two years to complete and required three re-shoots to ensure the references blended naturally into the script without drawing attention to themselves. The result is a film that functions as a normal anniversary video, while also containing a hidden layer that most viewers, including dedicated Mariah Carey fans - do not notice unless they are told about it beforehand.

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After researching extensively, creator Syed Imam - a lifelong Mariah Carey fan, says he has been unable to find another branded film that embeds song titles this way.

"The challenge wasn't simply hiding the song titles, it was making them feel completely natural so the film still worked even if nobody realised they were there."

The project marks the 15th anniversary of Divine Herbal and combines branded storytelling with a hidden creative tribute that rewards repeat viewing.

The film can be viewed here:

https://youtu.be/IRoSTz0B4oM



For further information or imagery, please contact:

Syed Imam
Founder, Divine Herbal
info@divineherbal.co.uk