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Burn Boot Camp's 2025 'Be Their Muscle' Campaign Raises Nearly $500,000 for the Muscular Dystrophy Association

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CHARLOTTE, N.C., June 10, 2025 ~ St. Louis, MO - Burn Boot Camp, a nationwide fitness franchise, has announced the success of its ninth annual "Be Their Muscle" fundraising campaign for the Muscular Dystrophy Association (MDA). The campaign has raised an impressive $465,500 to date, thanks to the dedication and passion of Burn Nation's Members, Franchise Partners, Trainers, and team members.

The MDA has been a champion for individuals living with muscular dystrophy, ALS, and over 300 related neuromuscular diseases for 75 years. This year's "Be Their Muscle" campaign was powered by more than 300 Burn Boot Camp locations across the country on Saturday, April 12th. In addition to traditional fundraising efforts, this year's campaign also included a new event called the Hop-a-thon. Children under 13 were invited to participate in a two-minute jump challenge on Burn Boot Camp's signature Floating Floor to raise funds and awareness for individuals with disabilities.

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In St. Louis, Burn Nation came together at Energizer Park for an unforgettable day of community and purpose. Hundreds of Members and non-members joined in on an outdoor workout led by expert trainers with heart-pounding music and high fives all around. A special Kids Camp was also available for a $25 donation. Despite the unpredictable Missouri weather, attendees pushed themselves to their limits and cheered each other on with the belief that "real strength comes from lifting each other up."

Morgan Kline, CEO and Co-Founder of Burn Boot Camp expressed her excitement about the success of this year's campaign: "This is one of the most inspiring times of the year as our Members and team come together to support a community that truly needs our strength. When two missions built on community and empowerment unite, we create unstoppable momentum. Together, we're not just raising funds; we're changing lives."

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The impact of this year's "Be Their Muscle" campaign goes beyond just raising funds. It also sends children with neuromuscular diseases to MDA Summer Camp, where they can make lifelong friendships and ignite their futures. Ruth Ann Dailey, Chief Development Officer of the Muscular Dystrophy Association, expressed her gratitude for Burn Boot Camp's partnership: "Morgan and Devan Kline have been champions for the MDA's mission since the very beginning. Their dedication has grown into a powerful legacy of support that continues to uplift and empower the families we serve nationwide."

As the MDA celebrates its 75th anniversary, Burn Boot Camp's "Be Their Muscle" campaign exemplifies the progress and momentum that has been built over generations. The partnership between these two organizations showcases a shared passion for strength, unity, and hope. Burn Boot Camp extends a heartfelt thank you to everyone who joined in on this year's campaign, as their dedication and generosity have made a significant impact on the lives of individuals with neuromuscular diseases.
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