NEW ORLEANS - TelAve -- Mardi Gras has a sound long before it has a look. It's the horns you hear before you see anything, the rhythm that pulls people into the street without asking permission.

New Orleans–based creative agency HEROfarm recently explored that idea through a sound-driven creative experiment, asking a simple but increasingly relevant question: can modern tools be used without sanding down the things that make Mardi Gras sound like itself?

The project resulted in three original Mardi Gras–inspired tracks: (Mama Said) Follow the Horns, Sweet Orleans, and Meet Me on the Street. Built around brass, second-line rhythm, and movement, the songs were created as reference points rather than commercial products. HEROfarm emphasizes that technology played a supporting role, with judgment, listening, and local context guiding every decision.

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"We weren't chasing novelty," the agency notes. "We were chasing the kind of feeling you don't have to explain, and asking whether modern tools could help without getting in the way."

The tracks are available to listen to and download for free at: soundsofmardigras.com or https://theherofarm.com/can-modern-tools-capture-the-sound-of-mardi-gras

ABOUT HEROFARM MARKETING & PR
HEROfarm (https://theherofarm.com) is a New Orleans-based public relations and creative agency focused on purpose-driven strategy, storytelling, and community engagement. The team also incorporates AI tools where useful to help streamline creative work and improve results. Its mission is simple: Do great work for good people.