SYDNEY - TelAve -- Defyn, a Sydney-based digital agency, today announced the launch of StoreAuditor (https://storeauditor.au), a free web tool that helps Shopify merchants find and prioritise the issues holding their stores back. The tool is available now and starts free, with no install required.

Australian Shopify merchants are increasingly losing organic traffic and conversions to problems that are hard to see from the storefront: failing Core Web Vitals, slow themes, app debt that quietly adds seconds to every page load, and on-page SEO gaps. StoreAuditor was built to surface these issues in one place and tell merchants which fixes will move the needle most.

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"Most store owners know something is off, but not what to fix first, and the generic audit tools tend to dump a long list of problems without any sense of priority or impact," said Pradeep, who heads up web solutions at Defyn. "We built StoreAuditor to give a clear, ranked picture of what is costing a store the most, so merchants and their developers can act with confidence. Making it free to start was a deliberate choice, because every merchant should be able to see where they stand."

What StoreAuditor does:

• Runs a full audit of a Shopify store across SEO, performance and Core Web Vitals, and the storefront experience.
• Returns a prioritised fix list with the likely impact of each item, rather than an unranked checklist.
• Flags installed apps that slow the store down and other common theme performance leaks.
• Delivers a clear, shareable report a merchant can hand straight to their developer.

The tool grew out of Defyn's own client work. The same audit methodology underpins the Shopify performance engagements the agency runs for merchants across Australia, and StoreAuditor packages that approach into a faster, repeatable, self-serve format.

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Availability

StoreAuditor is available now and free to start at https://storeauditor.au . Defyn welcomes feedback from the Shopify and merchant community as the tool develops.

About Defyn

Defyn is a Sydney-based digital agency offering web design, development, eCommerce, SEO and managed hosting across industries including arts, nonprofits, government and retail. The agency works across platforms including Shopify, WordPress, WooCommerce and Adobe Commerce. Learn more at https://defyn.com.au .