DETROIT - TelAve -- Everyday Ascend, a Detroit based lifestyle apparel company built on the principles of resilience, discipline, and personal growth, today announced the launch of its newest apparel collections, including the "Proof Over Promises" collection, the College Collection, and new minimalist everyday essentials.

Founded on the belief that meaningful progress comes from showing up consistently, Everyday Ascend continues to create apparel that reflects a mindset rather than simply a fashion trend. The brand's mission is to encourage people to become one percent better every day through discipline, perseverance, and action.

"Our brand has always been about earning your results," said founder Jess Perreca. "'Proof Over Promises' represents that mindset perfectly. It's a reminder that what you do every day will always speak louder than what you say."

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To celebrate the launch of the new collections, Everyday Ascend is introducing its first customer appreciation sweepstakes. From July 15 through August 31, 2026, customers who place qualifying orders of $25 or more at everydayascend.com will automatically receive one entry for a chance to win two tickets to the Monday Night Football game between Detroit and New York on December 28, 2026, at Ford Field. Every qualifying order will also include a complimentary Everyday Ascend sticker while supplies last. No purchase is necessary to enter, and complete Official Rules are available on the company's website.

The launch marks another milestone for the Detroit headquartered company as it continues expanding its product offerings while remaining committed to its roots. Every collection is designed around the company's philosophy that success is built through consistent daily effort rather than overnight results.

With designs ranging from clean collegiate inspired apparel to bold statement pieces such as "Proof Over Promises," the latest release offers customers new ways to represent the Everyday Ascend mindset while staying true to the brand's signature message:

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Built In Detroit. Worn Everywhere.

For more information about the new collection, the customer appreciation sweepstakes, or Everyday Ascend, visit everydayascend.com.

About Everyday Ascend

Everyday Ascend is a Detroit based lifestyle apparel company founded on the belief that growth is earned through discipline, resilience, consistency, and continuous self improvement. More than a clothing brand, Everyday Ascend represents a mindset of becoming one percent better every day. Its apparel is designed for individuals who embrace hard work, personal growth, and the pursuit of becoming their best selves.

https://everydayascend.com