ORLANDO, Fla. - TelAve -- EmeraldPay, a Fiserv registered merchant services provider serving small businesses since 2009, today announced the national rollout of its Dual Pricing program, which lets a business post a card price and a cash price so the card price covers the cost of accepting cards. For most merchants, net card processing cost goes to zero.

A business processing $50,000 a month in card sales typically pays $1,500 or more a month in processing fees. Under EmeraldPay Dual Pricing, every card payment carries the card price, every cash, check or ACH payment carries the cash price, and the merchant keeps the full cash price on every sale. The program is 3.85 percent all in, with no authorization fee, no per item fee and no per transaction fee of any kind.

"Card fees are one of the biggest costs a small business cannot see and cannot negotiate," said Chris Kelly, founder of EmeraldPay. "Dual Pricing fixes that. The business posts two prices, the equipment applies the right one automatically, and the owner stops writing a check to a processor every month. We handle the setup, the training and the equipment, so the owner can get back to running the business."

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EmeraldPay delivers Dual Pricing on Clover point of sale devices, provided on a monthly equipment subscription with no upfront equipment cost, device replacement, setup, front desk training and Dual Pricing configuration included. Merchants who prefer a traditional rate can choose EmeraldPay's Traditional Processing or Interchange Plus programs instead.

The program is available to restaurants, auto repair shops, retailers, contractors, dental and medical practices and most other business types in all 50 states. Business owners can get a free review of their current processing statement, showing what they pay today and what Dual Pricing would change, at https://emeraldpay.com/savings

About EmeraldPay. EmeraldPay (Emerald Business Solutions, LLC) is a registered ISO of Fiserv and its sponsor banks, founded in Orlando, Florida in 2009 by Chris and Jenn Kelly. EmeraldPay provides card processing, Clover point of sale, EmeraldPay Gateway for online and phone payments, and Dual Pricing, Traditional Processing and Interchange Plus programs to small and mid sized businesses nationwide. Learn more at https://emeraldpay.com