BROMLEY, U.K. - TelAve -- The FREE KICKS* project, co-funded by the European Union, has reached over six million football fans and industry stakeholders with messaging on environmental sustainability through in-stadia and online awareness raising campaigns, events and more.

Co-ordinated by the Sant'Anna School of Advanced Studies, and in partnership with FC Porto, Fundación Real Betis Balompié Foundation, Malmö FF, Racing Club, Romanian Football Federation, European Football Clubs (EFC) and Sport Positive, the 30-month project successfully addressed the topics of circular economy and environmental sustainability in football organisations.

Over the project's 30-month duration, FREE KICKS partners shared progress and learnings via dissemination moments including awareness raising events, a mid-term report and conference, knowledge sharing via podcasts, social media, newsletters and videos and a final report and conference detailing the findings and achievements of the project.

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All recorded communication and dissemination activities with the general public and stakeholders have reached a total of 6,916,711 people.

A considerable amount of the total reach is credited to in-stadia activities that included displaying FREE KICKS information, banners, signage, and video materials during Allsvenskan, CONMEBOL Sudamericana, LALIGA, Liga Portugal Betclic, and Liga Profesional de Fútbol and UEFA International matches.

Read full press release and find out more: https://www.free-kicks.eu

* Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them