SINGAPORE - TelAve -- Most people in Asian region have long wanted to have white skin –  the pale skin tone, which is quite different from European's white skin. This has been the beauty standard in Asian from the ancient times. Surprisingly, Koreans had used mugwort and garlic to whiten their skin during the Gojoseon(2333 B.C.~ 108 B.C.).

Though thousands of years have passed by, Asians still have quite similar beauty norms as before – the pale white skin, pink flushing cheeks and shiny black hair. It's exactly the same as how K-pop idols and Asian influencers look.

But, in summer, it's not easy to achieve this look as you cannot avoid from the summer's biggest hair, face and body concerns - sun damage, which results from the higher concentration of UV radiation.

A K-beauty expert and online shopping website, KollectionK, advices to make sure to use the right SPF and take care of your hair and skin with some of its special treatment items. Let's have a look at the items KollectionK recommends to stay beautiful even during the summer.

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Skin Food Argan Oil Silk Plus Hair Mask Pack
This cream-textured mask pack contains Argain oil and Ceramide. It repairs damaged hair and gives moisturizing and silk coating to the hair.

A'pieu Madecassoide Sun Cream SPF 39 PA++
A non-chemical Sun Cream with anti-wringkle, skin brightening and whitening features. It has SPF 39 PA++ to protect your skin from the UV ray and soothe the damaged skin. It contains Centella asiatica 40% extracts.

It's Skin Secret Solution Wedding Dress White Cream for Body
A skin-brightening, whitening and bleaching body cream with immediate skin whitening effects. As it contains white flowers complex, fruits aid complex, and flowers water complex, it enhances the skin ton-up, brightening, nutrition, vitality, soothing, and moisturizing.

KollectionK(https//kollectionk.com) is the global online shopping mall that has been selling K-beauty items. Cheap and chic new K-beauty items, including all of the above, can be bought on Kollectionk's international website. If you're in Malaysia or Singapore, please note that there are local websites for each region as well.

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KollectionK runs local websites for these regions. Customers in Malaysia can pay with their local currency(MYR), as well as wire-transfer, FPX, Seven-Eleven on KollectionK Malaysia(https://my.kollectionk.com). On KollectionK Singapore (https://sg.kollectionk.com), payment with PayPal, credit cards and local currency(SGD) is available. Purchase on these local websites allows faster delivery with lower delivery rate and lower product price. The Seoul-based global K-beauty retailer selects the trendiest items and send them over to elsewhere.