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KIVA SALES LEADER JOINS PRELUDE TO ACCELERATE EXPANSION ACROSS THE CANNABIS SUPPLY CHAIN

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BROOKLYN, N.Y., Sept. 17, 2024 ~ Prelude, the leading AI-powered supply chain solution in the cannabis industry, has recently announced the hiring of Shane Gelinas as their new Head of Business Development. Gelinas brings with him a wealth of experience from his previous role as Director of Sales at Kiva Sales and Service (KSS), California's largest cannabis distributor.

With his extensive background in managing growth across retail and wholesale partnerships, Gelinas is expected to play a crucial role in solidifying Prelude's position as the go-to platform for healthy dispensary and wholesale relationships. This aligns with Prelude's mission to provide a solution that not only reduces excess inventory and missed sales for dispensaries but also creates value across the entire cannabis supply chain.

"We are thrilled to have Shane join our team," said Michael E. Murphy, Co-founder and CEO of Prelude. "His expertise and experience will be instrumental in helping us execute our vision of streamlining the industry's supply chain operations."

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Gelinas himself expressed excitement about joining Prelude, stating that he wishes all dispensaries buying from KSS were using their platform. He believes that it would have saved them a lot of headaches and cash. He also praised the power of Prelude's platform and is eager to contribute towards making it the go-to platform for all cannabis businesses.

Prelude's innovative AI-powered purchasing and inventory management platform has been purpose-built to address the highly fragmented nature of data and supply chain in the cannabis industry. Leveraging industry-leading retail and technology expertise, they have created a solution that can connect dispensary and wholesale product catalogs at scale.

According to Andrew Copp, Co-founder and CTO of Prelude, this is crucial because data in the cannabis industry is unstructured and complex. By tackling this complexity, they can streamline supply chain operations and connect retail and wholesale data across various technology providers.

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This unique capability not only positions Prelude as a central node in connecting retail and wholesale data but also unlocks opportunities for operational efficiency and automation, which is their overarching objective.

One of the companies that have already seen the benefits of using Prelude's platform is Grupo Flor, a vertically-integrated California cannabis retailer. CEO Mike Bitar shared that the cash unlocked from their purchasing and inventory has been unbelievable. He also stated that the platform has become an essential part of their business, ensuring that their stores order the right products at the right time. This has also strengthened their wholesale partnerships and resulted in more profit with less inventory.

For more information on Prelude and their AI-powered supply chain solution, visit www.prelude.pro. The company, backed by Snoop Dogg's Casa Verde Capital and Silicon Valley's Rackhouse VC, is led by a team with expertise from industry leaders such as Amazon, Adobe, Kiva, and Zara.
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