VISTA, Calif. - TelAve -- We know that people are pretty particular about their coffee. So when Om Mushrooms set out to rethink functional coffee, the starting point was simple:

Don't f*** with my coffee.

Keep your favorite beans. Keep your favorite roast. Keep your morning ritual. Just boost it. Add a clinically studied dose of full spectrum, Lion's Mane to support focus and cognitive health without sacrificing the coffee taste you know and love.

In celebration of International Coffee Day, Om Mushrooms is launching Focus Lion's Mane Coffee Booster, a first-of-its-kind functional mushroom ingredient designed specifically for your brewing system. Om's proprietary process delivers 5x more bioactive compounds than other brewed functional coffees.

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Consumers add Focus Coffee Booster to their preferred coffee grounds and brew as usual: drip, pour-over, French press or espresso. Same beans. Same ritual. Same cup of coffee. No gritty powder floating in the cup, no sediment at the bottom and no mushroom flavor competing with the coffee.

"Consumers want support for focus, memory, cognitive health, and mental clarity, and mushrooms play an exciting role in meeting those needs," said Sanjiv Gajiwala, CEO of Om Mushrooms. "But we have to stop asking people to change their lives to use them. Our job is to make the function fit into their lives."

At less than 85 cents a cup, cheaper than most coffee-shop upgrades, Focus Lion's Mane Coffee Booster delivers a clinically studied dose of Lion's Mane, turning your everyday coffee into real, science-backed function.

Focus Lion's Mane Coffee Booster launches today, October 1, 2026, at OmMushrooms.com and is available in 30-serving and 60-serving pouches for $24.99 and $45.99, respectively.

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Purchase yours today: https://ommushrooms.com/products/focus-coffee-booster

ABOUT OM MUSHROOMS

Om Mushrooms (ommushrooms.com) is a trusted leader in functional mushroom supplements, offering products designed to support benefits including cognitive health, immune health, stress relief and gut health. Each Om product is crafted with certified organic, non-GMO mushrooms grown in the USA and rigorously tested to ensure the highest quality.

Om's portfolio includes powders, capsules, gummies, functional beverages and plant protein powders. Products are available at major natural grocers, including Whole Foods Market and Sprouts, as well as through Amazon and ommushrooms.com.

For more information, visit ommushrooms.com and Instagram @ommushrooms.