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Pacsun Celebrates Governors Ball Weekend with Exclusive Capsule Collection and Immersive NYC + Festival Activations

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The youth retailer brings energy, style, and self-expression to NYC through SoHo store event and festival activation experience, expanding its presence in the live music space

LOS ANGELES, June 10, 2025 /PRNewswire/ -- Pacsun continued its momentum on the 2025 festival circuit with a presence at Governors Ball Music Festival over the weekend, tapping into the pulse of New York City youth culture through a limited-edition capsule, SoHo flagship takeover, and an engaging onsite festival stylisting experience.

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