THE VILLAGES, Fla. - TelAve -- he Pet Professional Guild (PPG) is pleased to announce the appointment of Dayle Pierce to its board of directors with immediate effect. Dayle, based in the United Kingdom, has held many roles since joining the organization in 2016. He became a member of PPG's Steering Committee in 2018 and has co-led PPG's British Isles Chapter with Nathan Watson and Tom Candy since 2021. He has served with PPG's Shelter and Rescue Division since 2022 and also co-hosted PPG Chat and Chuckle events with Niki Tudge, and PPG's book club (the Positive Bookworm) and PPG Membership and Support meetings with Rebekah King.

Dayle is a highly respected figure within the United Kingdom's positive-reinforcement and force-free pet training community. He starting his training business, Canine Wizardry, in 2002, and has continued his education for the last 32 years by attending many conferences, seminars, workshops, training days, and webinars all over the United Kingdom, the United States, and Belgium.

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His extensive background and expertise in behavior consulting, animal welfare, advocacy, and rescue and sheltering have been a key support for PPG. Dayle's appointment strengthens PPG's commitment to advocating for ethical, science-based pet care globally, ensuring that PPG's initiatives reach and resonate with its growing UK and European membership base.

"We are absolutely thrilled to welcome Dayle Pierce to the board. His experience and passionate advocacy for force-free methods in the UK market are essential as we continue to expand our global reach," stated Niki Tudge, PPG founder and president. "Dayle's insights will be instrumental in shaping our strategic direction, particularly regarding international standards and member support across the Atlantic. Having worked with Dayle on numerous projects and committees over the last few years, I am confident that his impact will be immediate and far-reaching."

Commented Dayle, "I feel very honored to join the PPG board of directors and look forward to assisting the organization in driving forward with its mission and principles."

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Other members of PPG's board of directors are Don Hansen, Rick Ingram, Robert King, Debra Millikan, Louise Stapleton-Frappell, Niki Tudge, and Susan Winter.

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About the Pet Professional Guild (PPG)

The Pet Professional Guild (www.petprofessionalguild.com) is a 501(c)6 member-based organization founded on the principles of force-free training and pet care. Its membership represents pet industry professionals who are committed to science-based, humane training and pet care philosophies, practices and methods. Pet Professional Guild members understand force-free to mean that shock, choke, prong, pain, force and fear are never employed to train or care for a pet. PPG members are professionals who are "Informed by Science, Guided by Empathy, Governed by Ethics^TM."