SEATTLE - TelAve -- On September 22, Proform Builds released a three-minute documentary exploring founder Joey Fentress's lifelong connection to building and the values that continue to shape the company today.

Created in collaboration with Anton Benedikt of AB Photo & Video, the film offers a more personal look at Proform beyond its completed projects. Joey reflects on his time spent building alongside his father, the pride he found in the work, and how those early experiences influence the way Proform builds homes and relationships today.

"Today, my job is building a team, and I couldn't be more proud of them," Fentress says in the film. "They care, they show up early, they obsess over the details most people never see."

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The film closes with his reflection on what the work means to him: "Because at the end of the day, it's not just construction. It's legacy. It's love. It's building with intention."

Established in 2007, Proform Builds is a custom home builder headquartered in Seattle, Washington, with an office in Austin, Texas. The company approaches each project with a focus on the construction process, believing that how a home is built is as important as the finished result.

Watch the documentary at https://youtu.be/3bvJFKFSbOA



About Proform Builds
From pre-construction through completion, Proform Builds works with homeowners, architects, interior designers, and trade partners to bring each project to life. Through open communication, careful planning, and collaboration, the team guides clients through the complexities of custom homebuilding, ensuring that each decision supports the overall vision. This approach reflects the company's belief that building a home should be a rewarding experience for everyone involved.

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Proform Builds has also been recognized by the Puget Sound Business Journal as one of the top small companies to work for in Washington state.

Learn more about Proform at https://proformbuilds.com

About AB Photo & Video
AB Photo & Video is a photography and video studio founded by Anton Benedikt, specializing in visual storytelling for design-led brands. With a background in industrial engineering and tech sales, and over five years of experience in the design and build industry, Anton combines technical knowledge with a photographer's eye. With work featured in leading U.S. publications, he partners with clients to create visuals that capture what makes their work distinct, leaving room for collaboration and creative discovery.

Learn more at www.abphotovideo.com