ABERCROMBIE, N.D. - TelAve -- Red River Communications, with over 4,000 customers in North Dakota, South Dakota, and Minnesota has started delivering the Innovative Systems Video solution using Arvig, a regional headend provider headquartered in Perham Minnesota. According to Red River General Manager Tom Steinolfson, the key to success for rural video operators today is to consolidate their headend efforts to reduce and spread-out costs, and having partners like Arvig and Innovative Systems has worked out very well for their company.

Red River is Using the Multi-Generation TV Approach
Steinolfson says that demographics dictate a multi-pronged approach for rural companies who desire to offer video. While older customers are not ready to make the leap into streaming, Red River gives them a free taste test of streaming by offering any of their IPTV customers the streaming service at no extra charge. Steinolfson says customers can watch their Red River Digital TV on any TV in their home just by using a Roku, Apple TV, or other compatible smart device. This value-added offering is good for TVs that only get watched once-in-a-while.

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Steinolfson believes that once a customer gets more comfortable with a Roku or Amazon remote, they will find it easier to interact with the program guide, cDVR, and Restart TV features because there are fewer buttons on a consumer device remote.

About Red River Communications
Incorporated in 1951, Red River Communications is now delivering video, voice, and data services over 3,000 miles of fiber. Red River serves exchanges in North Dakota, South Dakota, and Minnesota. Their service area includes most of Richland County in North Dakota, parts of Clay and Wilkin Counties in Minnesota and extreme northern Roberts County in South Dakota. Visit https://redrivercomm.com/

About Innovative Systems
Innovative Systems is a leading vendor of solutions for North American communications providers with over 800 deployed systems. eLation™, our OSS solution, includes integrated billing, financials, staking, and mapping. The InnoStream™ MG-TV is our one-platform approach to video solutions such as Middleware, Time-Shifted Viewing, HLS Live Streaming, Conditional Access, and the IS-5041W set-top box. For video providers we also offer the InnoCoder T-40 Encoder/Transcoder. Our APMAX™ hardware platform provides enhanced voice and hosted business solutions. For more information, visit www.innovsys.com