INDIANAPOLIS - TelAve -- What began as a heartfelt apparel brand has grown into a movement rooted in truth, strength, and second chances. The new home line blends Western-inspired grit with homegrown comfort, offering products that speak not only to style but to soul.

"This isn't just a product launch," says Co-Founder & CEO Heather Glover.
"It's a continuation of the story we've been telling since day one—that strength can be soft, that legacy can be stitched, and that every second chance is worth sharing."

The Western Collection features bold, reflective designs across apparel and home goods, each piece crafted to honor the journey of those who walk through fire and still choose grace. From quote-stitched pillows to trail-inspired rugs, Rustic Bear's newest offerings invite customers to bring the brand's signature resilience into their living spaces.

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Much of that craftsmanship is thanks to Co-Owner Michael Glover, the creative talent behind Rustic Bear's decor line and the artist behind many of its most beloved apparel designs. His work brings texture, depth, and quiet power to the brand's visual storytelling—transforming everyday items into heirlooms of hope.

Rustic Bear's growth has been fueled by a loyal community and a shared belief: that business can be a heart adventure. With more product lines, collaborations, and storytelling initiatives on the horizon, the brand continues to model what it means to lead with dignity, creativity, and truth.

About Rustic Bear Company https://rusticbearcompany.com

Founded by Heather Glover and Michael Glover, Rustic Bear Company is a lifestyle brand dedicated to resilience, gratitude, and heartfelt storytelling. Through apparel, decor, digital products, and community engagement, Rustic Bear inspires reflection, connection, and strength—especially for those who believe in the power of a second chance.