NEW YORK - TelAve -- Sarina Jain, creator of the global Masala Bhangra® movement, Apple Fitness+ trainer, and author of the debut memoir All You Need Is Balle Balle: How Movement Became My Superpower (She Writes Press / Simon & Schuster, $17.99), will celebrate her book launch with a special live event on Saturday, October 17, 2026, from 1:00–4:00 PM, at The Maison Projects, 229 West 28th Street, 11th Floor, New York, NY 10001. The event is presented in partnership with P&T Knitwear, the beloved New York City independent bookstore.

More than a traditional book launch, the afternoon is designed as an immersive community celebration. Guests will be treated to a live in-conversation with Sarina and acclaimed journalist and media executive S. Mitra Kalita, an audience Q&A, a screening of a documentary on Sarina's journey, a live Masala Bhangra® performance, a book signing, and photo opportunities.

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Tickets are available now via Eventbrite. The $17.99 Book Bundle includes a signed copy of All You Need Is Balle Balle and event admission. General Admission is $12. Guests who already own the book receive complimentary admission.

Known around the world as "The Indian Jane Fonda," Sarina has spent more than 25 years inspiring people of all ages and backgrounds through Masala Bhangra® — a joyful fusion of Bhangra, Bollywood, and fitness now practiced in over 30 countries. Her debut memoir traces her journey from a first-generation Indian American childhood in California, through the profound loss of her father at age 47, to building one of the most culturally resonant wellness movements in the world.

"This event is everything I dreamed a book launch could be," said Sarina Jain. "New York City is home, and being able to celebrate this moment with my community here — with music, movement, and a conversation that goes deep — is the most meaningful way I can think of to share this book."

All You Need Is Balle Balle is available for purchase at the event and wherever books are sold. ISBN: 9798896361725. Register for the event here: https://www.eventbrite.com/e/celebrate-the-book-launch-of-all-you-need-is-balle-balle-by-sarina-jain-tickets-1997052450639.