BROMLEY, U.K. - TelAve -- For UK parents seeking meaningful, screen-free play, Storytime Scarves offers more than just a toy, it's a cultural journey in cloth. Each scarf transforms stories and traditions from around the world—from the lights of Diwali to the rhythms of Windrush, the joy of Caribbean Carnival, and the spirit of Eid, into a soft, safe, open-ended play resource that turns playtime into discovery.

The idea for Storytime Scarves came from a place of love and memory. When Founder Heidi Samsoondar's mother-in-law from Trinidad passed away, she wanted her stories to remain a living, breathing part of her family. That search opened her eyes to a wider truth, despite the world's rich cultural diversity, few children's toys reflect it. Yet play is where the magic happens. It's how children build their sense of self, pride in their roots, and feeling of belonging.

From this heartfelt need, Storytime Scarves were born, gentle invitations into homes and heritages from around the world. For some children, they are a mirror, a chance to feel seen; for others, they are a window to explore a new perspective with wonder. "I'm not an expert, and I'm always learning," says Heidi Samsoondar. "My promise is to treat every culture with the deep respect and honour it deserves. My greatest wish is that these stories help raise curious, compassionate, global children."

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Going beyond the product, Storytime Scarves supports sensory and cultural learning with engaging blogs and audio podcasts that add rich context, enhancing how families connect with the stories behind each design.

Designed in line with Montessori and Waldorf principles, the scarves empower children to become storytellers, a carnival banner, a festival light, a river of colour, or a cosy den—limited only by imagination. Made in the UK from sustainable, child-safe materials and fully UKCA toy-safety certified, Storytime Scarves ensure peace of mind alongside beauty and meaning.

Key Features

• A Story in Every Scarf – Each design celebrates a cultural festival or story, encouraging curiosity and conversation.
• Heirloom Quality – Durable, artisan-inspired materials designed to last for years.
• Developmental Benefits – Boosts creativity, problem-solving, and social-emotional skills through open-ended play.
• Ethical & Safe – UK-made and rigorously tested to meet UKCA safety standards.

The debut collection is available now at £34.99 via Storytime Scarves | Cultural Storytelling Toys for Imaginative Play (https://storytimescarves.com/), inviting families to explore world stories and shared celebrations through the simple joy of play.

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About Storytime Scarves
Storytime Scarves is a UK-based brand dedicated to celebrating culture through story, exploration, and sensory learning. We create ethically made, UKCA-certified storytelling toys complemented with blogs and audio podcasts that connect families with world heritage and nurture children's imagination in beautifully tangible ways.