BOULDER, Colo. - TelAve -- Suerte Tequila, i.e., 'Colorado's Tequila', is redefining premium tequila with its perfect balance of tradition, craftsmanship, and accessibility. From its slow-roasted, tahona-crushed Blanco to its crisp, refreshing tequila in a can, Suerte is making high-quality tequila available to everyone—without the premium price tag.

"We believe great tequila shouldn't be reserved for special occasions or elite price points," said Laurence Spiewak, Co-founder and President. "Suerte delivers the authenticity and craftsmanship of premium tequila, but at a price that makes it easy to enjoy anytime. Whether you're sipping our Blanco straight or cracking open a perfectly mixed canned cocktail, every drop reflects our passion for quality and fun."

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Tahona-Crushed for True Tequila Taste

Suerte Tequila Blanco is crafted with 100% blue Weber agave, slow-roasted for 56 hours before being tahona-crushed for 24 hours—an old-school technique that enhances its rich, herbal character. Double-distilled in stainless steel and copper, then rested for two months in stainless steel, this smooth and vibrant Blanco is a favorite among tequila lovers who appreciate pure, unadulterated flavor. Whether sipped neat or mixed into a cocktail, Suerte Blanco delivers an exceptional experience without the hefty price tag.

Crisp, Clean, and Ready-to-Enjoy: Tequila in a Can

For those who love a perfectly crafted cocktail with zero hassle, Suerte Tequila's canned cocktails bring a premium tequila taste to a convenient, ready-to-drink format. Made with Suerte's best, these refreshing beverages—available in Margarita, Paloma, and Ranch Water varieties—offer a clean, crisp taste without artificial flavors or additives.

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"We set out to create a canned cocktail that actually tastes like a bartender made it—not something overly sweet or artificial," said Spiewak. "With real ingredients and the smoothness of our tequila, these drinks deliver the perfect balance of flavor and refreshment."

Suerte Tequila's full lineup, including Blanco and their ready-to-drink cocktails, is available online. Explore the collection and experience premium tequila made for everyone here.

About Suerte Tequila
Suerte Tequila is a premium yet playful tequila brand committed to authenticity, craftsmanship, and accessibility. Made at its own distillery in Mexico using traditional tahona methods and 100% blue Weber agave, Suerte blends heritage with a fun, irreverent spirit. With an approachable price point and a lineup of smooth, high-quality tequilas—including Blanco, Reposado, Añejo, and a variety of canned cocktails—Suerte is crafted for those who appreciate tradition but embrace fun.