MENLO PARK, Calif. - TelAve -- OrionX Research today announced the appointment of Adrian Cockcroft as Partner and Analyst. Mr. Cockcroft was most recently a Vice President at Amazon Web Services. Highly respected in the IT industry, he is a frequent keynote speaker and well known as the cloud architect for Netflix during its trailblazing migration to AWS, an early practitioner and advocate of DevOps, microservices, and chaos engineering, and a pioneer of sustainability practices for enterprise and public sector customers.

"Advanced technologies are transforming the world with intelligent infrastructure that extends from edge to cloud and from 5G to exascale," said Shahin Khan, Founding Partner at OrionX. "Navigating the choppy waters of digital transformation requires the mastery of emerging technological, market, and policy trends, and the kind of technical depth and breadth that only a select few like Adrian can provide. Having worked together at Sun Microsystems where Adrian was Chief Architect of the HPC, Grid, and Visualization group, we are thrilled to reunite to develop effective strategies and sound advice for OrionX clients."

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"It is exciting and a natural next step for me to look at a broad set of emerging technologies, understand real use cases and how those trends influence each other, and translate that to business strategy and market execution," said Adrian Cockcroft, Partner and Analyst at OrionX. "My initial work will be in general technology advice on the state of the art in development practices, HPC/AI and Cloud, and monitoring and measuring carbon."

Mr. Cockcroft was a Distinguished Engineer at Sun Microsystems and wrote the Sun Performance and Tuning book that can still be found on many technologist's bookshelves. He was a Founding member of eBay Labs, Director of Web Engineering and Cloud Architect at Netflix, and Technology Fellow at Battery Ventures. As vice president at AWS and Amazon Sustainability Architecture he led the process of joining, and represented Amazon on, the board of both the Cloud Native Computing Foundation (CNCF) and the Open Source Climate foundation (OS-Climate).

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Adrian was previously an independent board member for European consulting firm Trifork, and while at Sun, helped form the Enterprise Grid Alliance. He has been a member of the National Association of Corporate Directors (NACD) since 2016, with past advisory positions that include  DeepDyve, Liquid Robotics (acquired by Boeing), Apcera (acquired by Ericsson), Ayla Networks, NGINX (acquired by F5), Docker, Instana (acquired by IBM), and Gremlin.

About OrionX

OrionX is a Silicon Valley consulting firm providing strategy and marketing services to high tech companies. OrionX studies and tracks global policy issues, emerging technologies, and best practices in marketing and customer engagement. More than 70 technology and financial companies in virtually every technology segment have trusted OrionX to provide strategic counsel, help set new break-away strategies, ignite brands, and grow market share. Visit us at OrionX.net.