Popular on TelAve
- Century Fasteners Corp. Exhibiting at the 2025 International Paris Air Show
- Pregis Empowers Foam-in-Place Customers to Fight Water Insecurity with Inspyre Film
- Fusion Marketing Group Celebrates 15 Years of Transforming Healthcare Recruitment Marketing
- Experience Trembling Firsthand with the New AgeMan® Tremor Simulator
- Kaplan Morrell Applauds Passage of Landmark Workers' Compensation Reform in Colorado
- Western Carolina Emergency Network Accepts 2025 ReadyCommunities Partnership/CCROA National Service Award for Collaboration to Augment Local Response
- $3.9M Q1 2025 Revenue Following $39M in Cybersecurity Contracts for Education and Transportation Sectors: Cycurion, Inc
- Shelter Structures America Appoints Shannon Heller as New Inventory Manager, Bolstering Operational Excellence in the Commercial Tent Industry
- Levitt Pavilion Los Angeles Summer Concert Series 2025
- TEDxInglewood Returns to The Miracle Theater on August 9, 2025 — Celebrating Bold Ideas and Community Energy
Similar on TelAve
- New Podcast "Spreading the Good BUZZ" Hosted by Josh and Heidi Case Launches July 7th with Explosive Global Reach and a Mission to Transform Lives
- Drone Light Shows Emerge as the New Standard in Live Event Entertainment
- Lore Link is Here to Help Organize Your Game
- Skyline Partners with ZenSpace to Offer Private Meeting Pods for Trade Show Exhibitors
- AI Innovation Dual-Strategy Business Model Focused on Real Estate Development for Strategic Expansion: OFA Group, (N A S D A Q: OFAL)
- Retired Hobbyist Launches Bold Weekly Album Project Using AI Songwriting Tools
- Eolian Signs New Information Exchange Agreement with the U.S. Department of Defense for Technology Innovation
- Top Dentist Concord CA, Smile Makers Dental Care, Celebrates 500 5-Star Reviews
- Bio-Inspired Technology-Dynamic and Adaptable for unknown real-world environments
- $12.8 Million Net Revenue for 2024 for Cloud-Based Crowdsourcing Recruitment and SaaS-Enabled HR Solutions Provider: Baiya International Group Inc
Truthset Launches Data Partner Badges Program
TelAve News/10670187
The entire advertising ecosystem - marketers, agencies, publishers, platforms, and data providers - can now look for Truthset's Data Partner Badges as a signal of trust and data quality
SAN FRANCISCO - TelAve -- Truthset, the first company to measure the accuracy of record-level consumer data, today announced the launch of a Data Partner Badges program, designed to give marketers a clear and transparent way to see which data providers believe that data quality matters, and are eager to be scored by Truthset. Truthset makes demographic targeting work by scoring consumer data. Their proprietary Truthscore™ process helps clients identify the highest scoring data and put it to work to improve the accuracy of their campaign audiences and eliminate waste to improve marketing performance.
The Truthset Data Partner Badge makes it easy for data buyers to quickly evaluate where they can find the highest quality data and trust that they are reaching the right person with the right message. The Truthset Badge also proves that the provider is in compliance with quarterly scoring to ensure that the scores are always up-t0-date. Marketers, agencies, and publishers can analyze the accuracy of different 3rd party segments to determine the most accurate providers, and then improve campaign performance by filtering out IDs that do not qualify for the target audience prior to delivering an ad. Finally, Truthset allows a data buyer to measure the overall on-target percentage of a campaign delivery against the desired audience.
More on TelAve News
"Data quality is very important to Hershey," said Amy Good, Director, Integrated Media at The Hershey's Company. "We value the Truthset approach to transparency, accountability and quality when selecting our addressable media investments and measuring their performance."
During Q4 2020, Acxiom, Throtle, Bridge, OneMata, V12, LB Digital, Ameribase, MediaSource, Webbula, Speedeon, Alliant, and Infutor participated in having their data scored for accuracy in a number of key attributes, including age, gender, age and gender, household income, presence of children, marital status, home ownership, being a renter, and others. Truthset's Data Partner Badges program allows data providers to stand out from the crowd as a source of data that is committed to continuous data accuracy improvements, allowing them to win more business via trust and transparency.
"In a competitive data market, having an independent arbiter of accuracy is critical to ensuring transparency and building trust between buyers and sellers," said Kevin Dean, COO of Infutor. "Truthset's Data Partner Badges program allows us to easily demonstrate that the data quality we are known for has been corroborated by a third-party."
More on TelAve News
"Data accuracy isn't just about getting scored and walking away with new insights, but also about transparency and being able to easily find the needles in the many, many haystacks out there," said Scott McKinley, CEO/Founder of Truthset. "For the advertising industry, Truthset is akin to a powerful magnet applied to finding needles in haystacks, and in our case, we are finding the most accurate data. Our badge program takes it a step further by rewarding those who have stepped up to be scored."
To learn more, or to participate in data quality scoring with Truthset, please visit truthset.io/for-data-providers.
To learn more about how Truthset can Analyze, Improve and Measure data-driven marketing, please visit truthset.io/for-marketers.
The Truthset Data Partner Badge makes it easy for data buyers to quickly evaluate where they can find the highest quality data and trust that they are reaching the right person with the right message. The Truthset Badge also proves that the provider is in compliance with quarterly scoring to ensure that the scores are always up-t0-date. Marketers, agencies, and publishers can analyze the accuracy of different 3rd party segments to determine the most accurate providers, and then improve campaign performance by filtering out IDs that do not qualify for the target audience prior to delivering an ad. Finally, Truthset allows a data buyer to measure the overall on-target percentage of a campaign delivery against the desired audience.
More on TelAve News
- Lore Link is Here to Help Organize Your Game
- Chappaqua's Annual Townwide Summer Sale – Unbeatable Savings at Your Favorite Local Boutiques!
- Skyline Partners with ZenSpace to Offer Private Meeting Pods for Trade Show Exhibitors
- AI Innovation Dual-Strategy Business Model Focused on Real Estate Development for Strategic Expansion: OFA Group, (N A S D A Q: OFAL)
- Construcción del Corredor Norte–Sur (NSC) de Singapur
"Data quality is very important to Hershey," said Amy Good, Director, Integrated Media at The Hershey's Company. "We value the Truthset approach to transparency, accountability and quality when selecting our addressable media investments and measuring their performance."
During Q4 2020, Acxiom, Throtle, Bridge, OneMata, V12, LB Digital, Ameribase, MediaSource, Webbula, Speedeon, Alliant, and Infutor participated in having their data scored for accuracy in a number of key attributes, including age, gender, age and gender, household income, presence of children, marital status, home ownership, being a renter, and others. Truthset's Data Partner Badges program allows data providers to stand out from the crowd as a source of data that is committed to continuous data accuracy improvements, allowing them to win more business via trust and transparency.
"In a competitive data market, having an independent arbiter of accuracy is critical to ensuring transparency and building trust between buyers and sellers," said Kevin Dean, COO of Infutor. "Truthset's Data Partner Badges program allows us to easily demonstrate that the data quality we are known for has been corroborated by a third-party."
More on TelAve News
- New Report: Slip and Fall Accidents Rank as the Leading Cause of Construction Site Fatalities
- Get Your Cowboy Boots On! Causeway Country BBQ Music Festival Kicks Off September 12–14 in Ft. Pierce
- Retired Hobbyist Launches Bold Weekly Album Project Using AI Songwriting Tools
- DimHum Launches Revolutionary CrowdShipping Service
- Eolian Signs New Information Exchange Agreement with the U.S. Department of Defense for Technology Innovation
"Data accuracy isn't just about getting scored and walking away with new insights, but also about transparency and being able to easily find the needles in the many, many haystacks out there," said Scott McKinley, CEO/Founder of Truthset. "For the advertising industry, Truthset is akin to a powerful magnet applied to finding needles in haystacks, and in our case, we are finding the most accurate data. Our badge program takes it a step further by rewarding those who have stepped up to be scored."
To learn more, or to participate in data quality scoring with Truthset, please visit truthset.io/for-data-providers.
To learn more about how Truthset can Analyze, Improve and Measure data-driven marketing, please visit truthset.io/for-marketers.
Source: truthset
Filed Under: Technology
0 Comments
Latest on TelAve News
- $796,000 in Q2 Revenue Marks Highest Earnings to Date on 3 Trailing Quarters of Profitability in Multi-Billion Homebuilding Sector: Stock Symbol: IVDN
- Cybersecurity is THE Hot Market Sector; Revenues, Earnings & Profit matter; Only 33 Million Shares + a Huge Short Position Equal an Undervalued Stock
- Despite Global Calls for a Ban, US Child Psychiatry Pushes Electroshock for Kids
- Franco Polished Plaster Celebrates 35 Years of Bringing Walls to Life in the UK
- Spartan & Guardians Partner with Guitar Legend Buckethead to Support Global Child Rescue Efforts
- Preliminary.online Introduces Short-Term Job-Readiness Courses with Employer-Verified Certifications
- Psychologist-Turned-Hermeticist Releases Modern Guide to the Seven Hermetic Principles
- Winners Announced for Asia Pacific Business Awards 2024-2025
- Hamvay-Lang and Lampone.hu Join Forces with AIMarketingugynokseg.hu to Elevate Hungarian Lifestyle Brands on the Global Stage
- Google AI Quietly Corrects the Record on Republic of Aquitaine's Legal Sovereignty
- NYC Leadership Strategist Stacie Selise Launches Groundbreaking 4S Framework Series to Redefine Executive Excellence
- Make Innovation Matter: Support H.R.1's R&D Expensing Relief for American Small Businesses
- Agreement to Supply US-Based Defense Provider with Thin-Film Solar Tech for Orbital Application; Ascent Solar Technologies, Inc. (N A S D A Q: ASTI)
- Byrd Davis Alden & Henrichson Launches Independence Day Safe Ride Initiative with 500 Free Uber Credits
- databahn Launches GenAI Sales Intelligence Platform to Revolutionize Fortune 500 and Global 2000 Account Research
- IRF Builders Forum Brings Global Leaders to Washington, D.C. to Advance Religious Freedom Through Cooperative Engagement
- Colorado Scenthound Locations Partner with Humane Colorado to Give Adopted Dogs a "Clean Start"
- Endoacustica Europe Unveils iPhone 13 Pro Max Spy Phone—Pure Hardware, Zero Software Changes
- Suzanne Harp named Managing Director in Texas, USA
- $10 Million Acquisition of GXR World Sports Assets Energizes Global Launch of Sports.com Super App by Online Lottery-Sports Game Provider: Lottery.com