SACRAMENTO, Calif. - TelAve -- Zoiko Supply Group, the Supply Chain Division of Zoiko Group Inc., announced it has been appointed exclusive distributor of Taj Mahal Rice across the Caribbean, Mexico, Colombia, Peru, Nigeria, Senegal, Cameroon, &The Gambia.

The agreement establishes a unified go-to-market program spanning retail, wholesale, & foodservice channels. Distribution will be executed through regional partners & facilities, applying humidity-controlled warehousing, sealed-container handling, & traceability to preserve grain integrity. Target service levels are set at ≥97% OTIF (on-time, in-full).

Chairman's Comment — Zoiko Supply Group

"This partnership expands Taj Mahal Rice into high-demand markets with a single, disciplined operating model," said Lennox McLeod, Executive Chairman, Zoiko Group Inc. "Our focus is execution: consistent specifications, reliable supply, & measurable performance for retailers, distributors, & foodservice operators."

CMO Comment — Zoiko Supply Group

"Our plan positions Taj Mahal Rice as the category's quality benchmark," said Marcel Jones, Chief Marketing Officer. "We're combining modern trade activation, grocer programs, chef partnerships, and diaspora engagement with precise digital targeting, in-store theater, & clear value ladders across pack sizes."

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Partner Comment — Taj Mahal Rice

"We are pleased to partner with Zoiko Supply Group," said Amit Mehra, CEO, Taj Mahal Rice. "Their multi-market rigor and stewardship will ensure consumers experience the quality and consistency that define Taj Mahal Rice."

Market Scope & Channel Strategy

• Territories: Caribbean; Mexico, Colombia, Peru; Nigeria, Senegal, Cameroon, The Gambia.
• Channels: Modern trade, independent retail, wholesale, HORECA/foodservice, institutional buyers.
• Portfolio: Basmati and long-grain/parboiled offerings; multi-size packs (2kg / 5kg / 10kg / 20kg / 50kg).
• Trade Programs: Retailer terms, co-op marketing, planogram support, promotions, and chef-led culinary education.

Quality, Compliance & Operations

• Food Safety: HACCP, ISO 22000, BRCGS (where applicable).
• Integrity: Moisture and aroma preservation via controlled storage, sealed transit, and batch traceability.
• Performance: Demand planning, CPFR with partners, and EDI/portal ordering.
• ESG: Responsible sourcing, packaging reduction, and community food security initiatives.

About Zoiko Supply Group

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Zoiko Supply Group, the Supply Chain Division of Zoiko Group Inc., builds resilient, technology-enabled distribution for staple and specialty goods across priority global markets, combining disciplined operations, partner enablement, and data-driven planning to deliver reliability, transparency, and growth at scale.

About Taj Mahal Rice

Taj Mahal Rice is a heritage brand recognized for consistent quality and culinary performance across basmati and long-grain categories. Trusted by households, retailers, and professional kitchens, the brand focuses on precision milling, grain consistency, and dependable supply.

Media Contact

Zoiko Supply Group
📧 info@zoikosupply.com
🌐 www.zoikosupply.com

Forward-Looking Statements

This press release may contain forward-looking statements regarding market expansion and operational performance. Actual results may differ due to market conditions, regulatory factors, & supply chain variables.