NEW YORK, May 7, 2025 ~ Horizon Media Holdings, the parent company of the largest media agency in the U.S. and globally, Horizon Media, has announced the appointment of Crystal Park as their new Chief Marketing Officer. With over 20 years of experience in media and entertainment, digital publishing, and ad tech, Park is known for her ability to modernize and elevate media and technology brands. She will officially join the agency later this month and will report to Bob Lord, president of Horizon Media Holdings.

According to Lord, the rapidly changing landscape of the industry requires bold leadership. He believes that Park's track record of driving transformation in media makes her a valuable addition to the Horizon family. Lord has personally witnessed Park's contributions in creating the nearly $1 trillion programmatic advertising ecosystem before it became mainstream. He praises her foresight, ingenuity, and deep expertise as qualities that will greatly benefit Horizon as they enter a new era of innovation and intelligent media.

At the core of Horizon Media's innovation strategy is their proprietary AI-powered platform called Blu. This platform is designed to make real-time campaign optimization and strategic insight generation faster and more accessible for clients. It offers unmatched clarity and control with built-in data vaults and clean room environments to ensure privacy and data integrity. Blu also provides clients with unified views of consumers through integrated first-party data and deterministic identity insights, as well as natural-language interaction with complex datasets.

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Park expressed her excitement about joining the Horizon team at such a pivotal time in the industry. She believes that their position as an independent agency gives them a unique advantage in today's ever-changing agency landscape. With agility, flexibility, and independent thinking, she believes that Horizon can deliver growth for its clients while leading the industry through its evolution from legacy systems to advanced intelligent solutions.

Prior to joining Horizon Media, Park served as vice president of advertising & enterprise data marketing at The Weather Company. She also held leadership roles at SiriusXM Media overseeing B2B marketing and at Verizon/AOL, HBO, and ESPN during pivotal times of transformation. Park holds an MBA from the University of Rochester Simon School of Business and a bachelor's degree from James Madison University.

Horizon Media Holdings is confident that Park's extensive experience and expertise will be instrumental in driving their continued success as they lead the AI-powered renaissance shaping the future of media. With her joining the team, Horizon is well-positioned to help clients and media planners grow their businesses with innovative and intelligent solutions.

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